AEON BiG’s latest Buy & Win campaign, Setahun Oyen Belanja, lets shoppers play a game without downloading an app, and AEON BiG says customers spent more per trip and shopped more often. Nazwan Effendy Choong and Jess Ross join us to talk about how the campaign works, what it costs, what data it collects, and whether a smaller business could run something similar.

<p>AEON BiG’s latest Buy &amp; Win campaign, Setahun Oyen Belanja, lets shoppers play a game without downloading an app, and AEON BiG says customers spent more per trip and shopped more often. Nazwan Effendy Choong and Jess Ross join us to talk about how the campaign works, what it costs, what data it collects, and whether a smaller business could run something similar.</p>

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

<p>Helping you navigate the ever-changing universe of business, from headlines to the bottom line</p>