AEON BiG’s latest Buy & Win campaign, Setahun Oyen Belanja, lets shoppers play a game without downloading an app, and AEON BiG says customers spent more per trip and shopped more often. Nazwan Effendy Choong and Jess Ross join us to talk about how the campaign works, what it costs, what data it collects, and whether a smaller business could run something similar.

AEON BiG’s latest Buy &amp; Win campaign, Setahun Oyen Belanja, lets shoppers play a game without downloading an app, and AEON BiG says customers spent more per trip and shopped more often. Nazwan Effendy Choong and Jess Ross join us to talk about how the campaign works, what it costs, what data it collects, and whether a smaller business could run something similar.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

How Gamified Campaigns Keep Customers Coming Back

Budget 2027 exempts local film and theatre in the Federal Territories from entertainment duty, but many concerts and comedy shows still pay as much as 25% of every ticket. We talk about why the tax varies from state to state, how it has hurt the creative industry, and what up-and-coming local talent needs to reach the next level. We also look at the wider benefits of scrapping the tax, and what Malaysia must do to win more international tours.

Budget 2027 exempts local film and theatre in the Federal Territories from entertainment duty, but many concerts and comedy shows still pay as much as 25% of every ticket. We talk about why the tax varies from state to state, how it has hurt the creative industry, and what up-and-coming local talent needs to reach the next level. We also look at the wider benefits of scrapping the tax, and what Malaysia must do to win more international tours.

Malaysia’s Entertainment Tax Holding Back Live Events

At a recent Formula 1 race, heavy rain and a mix of conditions nobody had tested for caused several cars to lose power, even though every part was working as designed. Professor Asad Ata joins us to talk about what businesses can learn from it, from spotting hidden risks across connected systems to managing vendor outages and recovering quickly when something breaks.

At a recent Formula 1 race, heavy rain and a mix of conditions nobody had tested for caused several cars to lose power, even though every part was working as designed. Professor Asad Ata joins us to talk about what businesses can learn from it, from spotting hidden risks across connected systems to managing vendor outages and recovering quickly when something breaks.

What F1’s Power Glitch Teaches Business About Risk

AI in the food and beverage industry is set to grow from US$19 billion this year to nearly US$80 billion by 2030. James Won and Peter Kua join us to talk about when and how AI should be used in commercial kitchens, and how F&B owners can see real returns without overinvesting.

AI in the food and beverage industry is set to grow from US$19 billion this year to nearly US$80 billion by 2030. James Won and Peter Kua join us to talk about when and how AI should be used in commercial kitchens, and how F&amp;B owners can see real returns without overinvesting.

How Gamified Campaigns Keep Customers Coming Back

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