Companies are launching new brand value propositions to stay relevant in the marketplace, mostly trying to pull the heartstrings of their customers to purchase their products and services. What is brand value proposition and how do we use it at its fullest potential that might be helpful for our businesses? We find out more from Jan Wong, Founder & Online Strategist at OpenMinds Resources.



Image Credit: Shutterstock | SFIO CRACHO

<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thestar.com.my/business/business-news/2022/06/27/lazada-launches-new-brand-proposition">Companies</a> are launching new brand value propositions to stay relevant in the marketplace, mostly trying to pull the heartstrings of their customers to purchase their products and services. What is brand value proposition and how do we use it at its fullest potential that might be helpful for our businesses? We find out more from Jan Wong, Founder &amp; Online Strategist at OpenMinds Resources.Image Credit: Shutterstock | SFIO CRACHO

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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