Prime time once dictated how we watched entertainment. 



Today, algorithms and endless feeds have replaced schedules, and audiences are consuming more content than ever, yet often feeling more fatigued by choice. As studios consolidate their content and short-form platforms reshape attention spans, what does this shift mean for the future of storytelling and the business of media? 



We explore the move from “prime time” to “scroll time” with Amin Ashaari, Co-Founder of SoyaCincau.

Prime time once dictated how we watched entertainment. Today, algorithms and endless feeds have replaced schedules, and audiences are consuming more content than ever, yet often feeling more fatigued by choice. As studios consolidate their content and short-form platforms reshape attention spans, what does this shift mean for the future of storytelling and the business of media? We explore the move from “prime time” to “scroll time” with Amin Ashaari, Co-Founder of SoyaCincau.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

From Prime Time To Scroll Time

Geopolitical risk has spiked further. Following unprecedented military action, the Strait of Hormuz, a critical choke point handling 20% of the world's daily oil and LNG, is effectively paralysed.

With the geopolitical risk premium on oil already sitting between $20 and $30 per barrel, fears are mounting that a prolonged disruption could push prices past $100. This threatens to trigger a new wave of global inflation and force central banks to abandon their rate-cutting cycles.

Cedric Chehab, Chief Economist at BMI, joins BFM to unpack the macroeconomic fallout of the crisis, the US strategy of "regime reconfiguration" in Iran, and what this energy shock means for highly exposed economies in ASEAN.



Learn About:




The $30 Risk Premium: Why BMI estimates the "fair value" of oil is currently $55 to $65, and how panic buying and supply disruptions could drive prices even higher.


"Regime Reconfiguration" vs. Regime Change: Unpacking the US strategy in Iran, the search for a moderate transitional government, and the severe risks of sectarian conflict if the plan fails.


The Supply Squeeze: Why the global capacity to offset physical supply losses from the Strait of Hormuz is extremely limited, despite OPEC+ signals and US production.


The Central Bank Dilemma: How a sustained oil shock could kill hopes for monetary easing, forcing central banks to adopt hawkish forward guidance or aggressively raise rates to anchor inflation expectations.


The ASEAN "Triple Whammy": Why Southeast Asia is highly vulnerable to this crisis, facing deteriorating terms of trade, current account hits, and massive strain on government fiscal accounts due to energy subsidies.

Geopolitical risk has spiked further. Following unprecedented military action, the Strait of Hormuz, a critical choke point handling 20% of the world's daily oil and LNG, is effectively paralysed.With the geopolitical risk premium on oil already sitting between $20 and $30 per barrel, fears are mounting that a prolonged disruption could push prices past $100. This threatens to trigger a new wave of global inflation and force central banks to abandon their rate-cutting cycles.Cedric Chehab, Chief Economist at BMI, joins BFM to unpack the macroeconomic fallout of the crisis, the US strategy of "regime reconfiguration" in Iran, and what this energy shock means for highly exposed economies in ASEAN.Learn About:<ul><li>The $30 Risk Premium: Why BMI estimates the "fair value" of oil is currently $55 to $65, and how panic buying and supply disruptions could drive prices even higher.</li><li>"Regime Reconfiguration" vs. Regime Change: Unpacking the US strategy in Iran, the search for a moderate transitional government, and the severe risks of sectarian conflict if the plan fails.</li><li>The Supply Squeeze: Why the global capacity to offset physical supply losses from the Strait of Hormuz is extremely limited, despite OPEC+ signals and US production.</li><li>The Central Bank Dilemma: How a sustained oil shock could kill hopes for monetary easing, forcing central banks to adopt hawkish forward guidance or aggressively raise rates to anchor inflation expectations.</li><li>The ASEAN "Triple Whammy": Why Southeast Asia is highly vulnerable to this crisis, facing deteriorating terms of trade, current account hits, and massive strain on government fiscal accounts due to energy subsidies.</li></ul>

Strait of Hormuz Paralysed: Will Oil Break $100?

Malaysia’s café and beverage market is booming, but it’s also becoming one of the most competitive consumer sectors in the country.



With over 5,000 cafés nationwide, rising coffee consumption, and aggressive expansion from regional and Chinese brands, café operators are navigating tighter margins, higher expectations, and a more tech-driven customer base. Gen Z demand is accelerating growth, home brewing remains strong, and loyalty apps are becoming as important as latte art.



Alun Jones, Project Director of Montgomery Asia and organiser of the International Coffee & Beverage Show 2026 (ICBS), alongside Koh Wei Yang, General Manager of Barista Guild Asia, joins BFM Enterprise Explores to explore how the industry is restructuring, the role of events like ICBS, and why running a cafe is no longer just about coffee.



Learn about:




The Competitive Reset: Why Malaysia’s buoyant coffee market is also forcing operators to rethink efficiency, pricing and scale.


The Gen Z Effect: How younger consumers are driving consumption growth and shifting expectations.


Technology as a Survival Tool: Why loyalty apps, POS systems and data-driven engagement are no longer optional.


Beyond Coffee: The rapid rise of tea, kombucha and alternative beverages as differentiation strategies.


The Hard Truth for New Entrants: Why romanticising café ownership is risky and what aspiring operators need to understand before investing.

Malaysia’s café and beverage market is booming, but it’s also becoming one of the most competitive consumer sectors in the country.With over 5,000 cafés nationwide, rising coffee consumption, and aggressive expansion from regional and Chinese brands, café operators are navigating tighter margins, higher expectations, and a more tech-driven customer base. Gen Z demand is accelerating growth, home brewing remains strong, and loyalty apps are becoming as important as latte art.Alun Jones, Project Director of Montgomery Asia and organiser of the International Coffee &amp; Beverage Show 2026 (ICBS), alongside Koh Wei Yang, General Manager of Barista Guild Asia, joins BFM Enterprise Explores to explore how the industry is restructuring, the role of events like ICBS, and why running a cafe is no longer just about coffee.Learn about:<ul><li>The Competitive Reset: Why Malaysia’s buoyant coffee market is also forcing operators to rethink efficiency, pricing and scale.</li><li>The Gen Z Effect: How younger consumers are driving consumption growth and shifting expectations.</li><li>Technology as a Survival Tool: Why loyalty apps, POS systems and data-driven engagement are no longer optional.</li><li>Beyond Coffee: The rapid rise of tea, kombucha and alternative beverages as differentiation strategies.</li><li>The Hard Truth for New Entrants: Why romanticising café ownership is risky and what aspiring operators need to understand before investing.</li></ul>

Beyond Coffee, What’s Brewing In Beverages? 

Tariffs don’t actually protect an economy, they slowly suffocate innovation. Economies need "Creative Destruction”. Dr. Carmelo Ferlito, CEO of the Center For Market Education, joins BFM Enterprise to unpack the macroeconomic consequences of building economic walls.



Looking through the lens of Joseph Schumpeter’s theory of "creative destruction," Dr. Ferlito argues that tariffs distort entrepreneurial calculation, breed rent-seeking behavior, and artificially keep inefficient "zombie firms" on life support at the expense of true innovation.



Learn about:




The Illusion of Protection: Why constantly shifting tariffs erode institutional predictability, causing businesses to freeze their hiring and investment decisions.


The "Zombie Firm" Epidemic: How protectionism traps valuable capital and talent in outdated legacy businesses rather than allowing them to flow to new, better opportunities.


Invention vs. Innovation: Why an idea created in isolation is just an "invention" until it gets the scale, human capital, and financial backing to hit the market as an "innovation."


The Government's True Role: Why the state must act purely as a referee ensuring fair play and contestable markets, rather than a player trying to pick winners.


A Playbook for Malaysia: Why a highly integrated economy like Malaysia must double down on unilateral openness, genuine zero-tariff trade agreements, and protecting people (via social safety nets and reskilling) rather than protecting firms.

Tariffs don’t actually protect an economy, they slowly suffocate innovation. Economies need "Creative Destruction”. Dr. Carmelo Ferlito, CEO of the Center For Market Education, joins BFM Enterprise to unpack the macroeconomic consequences of building economic walls.Looking through the lens of Joseph Schumpeter’s theory of "creative destruction," Dr. Ferlito argues that tariffs distort entrepreneurial calculation, breed rent-seeking behavior, and artificially keep inefficient "zombie firms" on life support at the expense of true innovation.Learn about:<ul><li>The Illusion of Protection: Why constantly shifting tariffs erode institutional predictability, causing businesses to freeze their hiring and investment decisions.</li><li>The "Zombie Firm" Epidemic: How protectionism traps valuable capital and talent in outdated legacy businesses rather than allowing them to flow to new, better opportunities.</li><li>Invention vs. Innovation: Why an idea created in isolation is just an "invention" until it gets the scale, human capital, and financial backing to hit the market as an "innovation."</li><li>The Government's True Role: Why the state must act purely as a referee ensuring fair play and contestable markets, rather than a player trying to pick winners.</li><li>A Playbook for Malaysia: Why a highly integrated economy like Malaysia must double down on unilateral openness, genuine zero-tariff trade agreements, and protecting people (via social safety nets and reskilling) rather than protecting firms.</li></ul>

From Prime Time To Scroll Time

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