Prime time once dictated how we watched entertainment. 



Today, algorithms and endless feeds have replaced schedules, and audiences are consuming more content than ever, yet often feeling more fatigued by choice. As studios consolidate their content and short-form platforms reshape attention spans, what does this shift mean for the future of storytelling and the business of media? 



We explore the move from “prime time” to “scroll time” with Amin Ashaari, Co-Founder of SoyaCincau.

Prime time once dictated how we watched entertainment. Today, algorithms and endless feeds have replaced schedules, and audiences are consuming more content than ever, yet often feeling more fatigued by choice. As studios consolidate their content and short-form platforms reshape attention spans, what does this shift mean for the future of storytelling and the business of media? We explore the move from “prime time” to “scroll time” with Amin Ashaari, Co-Founder of SoyaCincau.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

From Prime Time To Scroll Time

Are organisations becoming more efficient, but more fragile? As companies mandate return-to-office, flatten structures and automate roles, leadership depth, trust and internal mobility may be quietly eroding.


Anthony Raja Devadoss, Country Managing Director of Korn Ferry Malaysia, examines how return-to-office is reshaping the employee deal, the unintended risks of removing middle managers, and why AI-driven restructuring demands more than cost discipline.



The conversation also turns to HR’s own credibility test — whether AI ambition is outpacing capability, and what CHROs must do to earn and sustain a truly strategic seat at the table.

Are organisations becoming more efficient, but more fragile? As companies mandate return-to-office, flatten structures and automate roles, leadership depth, trust and internal mobility may be quietly eroding. Anthony Raja Devadoss, Country Managing Director of Korn Ferry Malaysia, examines how return-to-office is reshaping the employee deal, the unintended risks of removing middle managers, and why AI-driven restructuring demands more than cost discipline.The conversation also turns to HR’s own credibility test — whether AI ambition is outpacing capability, and what CHROs must do to earn and sustain a truly strategic seat at the table.

RTO, AI And The Leadership Gap

On TikTok Shop, if your content doesn’t convert, you don’t exist.



TikTok Shop in the U.S. jumped from $9 billion in GMV in 2024 to $15.1 billion in 2025. But this growth didn’t come from charismatic live hosts or viral "Shoppertainment." It was powered by the static, boring "Shop Tab", good old search-based shopping.



Teng Ian Wong, Insights Manager at Momentum Works, joins BFM to dive into why American consumers are favouring traditional search over live streams, and compares this to Southeast Asia’s $45.6 billion mature ecosystem.



We discuss:




The Shop Tab Takeover: Why the static marketplace now outpaces live shopping (only 14% of US GMV) and why Americans prefer to "search and compare."


The "Zombie Store" Plague: Why over 50% of the 800,000+ U.S. TikTok Shops recorded zero sales, and the high barrier to algorithmic success.


Southeast Asia vs. The US: A look at Thailand’s outsized performance ($11.5B) compared to Malaysia ($6.2B), and the structural differences in labour costs that make US live streaming expensive.


The "Horse Racing" Strategy: How smart brands are surviving high influencer churn by betting on multiple accounts rather than a single "mega-influencer."


Logistics & Pricing: The move toward a "Fulfilled by TikTok" model to rival Amazon, and why prices dropped in 15 out of 27 categories.

On TikTok Shop, if your content doesn’t convert, you don’t exist.TikTok Shop in the U.S. jumped from $9 billion in GMV in 2024 to $15.1 billion in 2025. But this growth didn’t come from charismatic live hosts or viral "Shoppertainment." It was powered by the static, boring "Shop Tab", good old search-based shopping.Teng Ian Wong, Insights Manager at Momentum Works, joins BFM to dive into why American consumers are favouring traditional search over live streams, and compares this to Southeast Asia’s $45.6 billion mature ecosystem.We discuss:<ul><li>The Shop Tab Takeover: Why the static marketplace now outpaces live shopping (only 14% of US GMV) and why Americans prefer to "search and compare."</li><li>The "Zombie Store" Plague: Why over 50% of the 800,000+ U.S. TikTok Shops recorded zero sales, and the high barrier to algorithmic success.</li><li>Southeast Asia vs. The US: A look at Thailand’s outsized performance ($11.5B) compared to Malaysia ($6.2B), and the structural differences in labour costs that make US live streaming expensive.</li><li>The "Horse Racing" Strategy: How smart brands are surviving high influencer churn by betting on multiple accounts rather than a single "mega-influencer."</li><li>Logistics &amp; Pricing: The move toward a "Fulfilled by TikTok" model to rival Amazon, and why prices dropped in 15 out of 27 categories.</li></ul>

Zombie Shops: Why 50% Of TikTok Merchants Have 0 Sales

Is Kwai Chai Hong preserving heritage, or curating it for a modern audience? As Visit Malaysia Year 2026 gathers pace, cultural spaces are becoming tourism assets and brand platforms. So, where does authenticity sit when heritage intersects with sponsorship, spectacle and commercial realities?



Zeen Chang, Co-Founder of Kwai Chai Hong, discusses the fine line between community and commodity. We examine whether restoration inevitably becomes curation, how corporate partnerships shape cultural storytelling, and what it means to protect integrity when culture becomes part of a national narrative.


We also explore the economics behind experiential heritage, the risks of aesthetic theatre, and the principles Zeen refuses to compromise on as Kwai Chai Hong continues to evolve.

Is Kwai Chai Hong preserving heritage, or curating it for a modern audience? As Visit Malaysia Year 2026 gathers pace, cultural spaces are becoming tourism assets and brand platforms. So, where does authenticity sit when heritage intersects with sponsorship, spectacle and commercial realities?Zeen Chang, Co-Founder of Kwai Chai Hong, discusses the fine line between community and commodity. We examine whether restoration inevitably becomes curation, how corporate partnerships shape cultural storytelling, and what it means to protect integrity when culture becomes part of a national narrative. We also explore the economics behind experiential heritage, the risks of aesthetic theatre, and the principles Zeen refuses to compromise on as Kwai Chai Hong continues to evolve.

From Prime Time To Scroll Time

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