Football is back and so is its marketing – but it's a different ball game without fans.

<span style="font-size: 10pt; font-family: 'Trebuchet MS'; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Football is back and so is its marketing &ndash; but it's a different ball game without fans.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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