Social shopping is having its moment in the sun as people spend more time flicking through their Instagram and Snapchat feeds. However, as lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.

<p>Social shopping is having its moment in the sun as people spend more time flicking through their Instagram and Snapchat feeds. However, as lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, <a href="https://www.thedrum.com/news/2020/06/11/stores-may-be-reopening-brands-shouldn-t-put-e-commerce-back-the-simmer?utm_campaign=Newsletter_Daily_APAC&amp;utm_source=pardot&amp;utm_medium=email">brands would be foolish to put e-commerce on the backburner.</a></p>

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

<p>Helping you navigate the ever-changing universe of business, from headlines to the bottom line</p>

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