In 2018, farmer Chen Jiubei made a business decision that would lift not just her fortunes, but those of others in her town. It was something she stumbled on: a relative mentioned that she had started livestreaming on e-commerce site Taobao. Chen decided to stream herself doing farm work and in just over a year had managed to rack up 40,000 followers -  this led her to start selling the produce she harvested.

In 2018, <a href="https://www.thestar.com.my/tech/tech-news/2020/01/13/rural-farmers-get-help-selling-produce-online-as-china-steps-up-poverty-alleviation-efforts">farmer Chen Jiubei made a business decision</a> that would lift not just her fortunes, but those of others in her town. It was something she stumbled on: a relative mentioned that she had started livestreaming on e-commerce site Taobao. Chen decided to stream herself doing farm work and in just over a year had managed to rack up 40,000 followers -&nbsp; this led her to start selling the produce she harvested.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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