Following President Trump’s "Liberation Day" announcement threatening ASEAN with up to 49% tariffs, IDEAS argues that the member states of the 600-million-strong bloc panicked. Vietnam and Cambodia rushed to cut deals immediately, and Malaysia eventually followed suit with the Agreement on Reciprocal Trade (ART), albeit after initial attempts to rally the region failed.

We sit down with Dr. Stewart Nixon, author of the report "Divided We Fall," to dissect why ASEAN chose self-preservation over solidarity and the potentially dangerous concessions buried in the fine print.



We discuss:




The "Panic" Discount: How Vietnam and Thailand’s rush to Washington sparked a regional "arms race" of concessions, handing leverage directly to Trump.


Section 5 & Sovereignty: The controversial clause in Malaysia's deal that links trade policy to US national security, effectively forcing Malaysia to police US interests against China within its own borders.


The "Transshipment" Trap: Why vague definitions of "circumvention" in the new deal create a compliance nightmare for manufacturers planning their supply chains.


Convenor vs. Captain: Why the ASEAN Chair failed to rally the troops, in stark contrast to the EU’s unified stand against Washington.


The Illusion of Safety: Dr. Nixon argues that buying "certainty" from Trump is a myth, citing how the USMCA did not protect Canada or Mexico from future tariff threats.

Following President Trump’s "Liberation Day" announcement threatening ASEAN with up to 49% tariffs, IDEAS argues that the member states of the 600-million-strong bloc panicked. Vietnam and Cambodia rushed to cut deals immediately, and Malaysia eventually followed suit with the Agreement on Reciprocal Trade (ART), albeit after initial attempts to rally the region failed.We sit down with Dr. Stewart Nixon, author of the report "Divided We Fall," to dissect why ASEAN chose self-preservation over solidarity and the potentially dangerous concessions buried in the fine print.We discuss:<ul><li>The "Panic" Discount: How Vietnam and Thailand’s rush to Washington sparked a regional "arms race" of concessions, handing leverage directly to Trump.</li><li>Section 5 &amp; Sovereignty: The controversial clause in Malaysia's deal that links trade policy to US national security, effectively forcing Malaysia to police US interests against China within its own borders.</li><li>The "Transshipment" Trap: Why vague definitions of "circumvention" in the new deal create a compliance nightmare for manufacturers planning their supply chains.</li><li>Convenor vs. Captain: Why the ASEAN Chair failed to rally the troops, in stark contrast to the EU’s unified stand against Washington.</li><li>The Illusion of Safety: Dr. Nixon argues that buying "certainty" from Trump is a myth, citing how the USMCA did not protect Canada or Mexico from future tariff threats.</li></ul>

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line