How do tariffs shape global trade and impact your bottom line? In this episode of Enterprise Explores, we sit down with Firdaos Rosli, Chief Economist at Ambank Group, to decode the multifaceted world of tariffs. Drawing on historical insights and current trends, Firdaos explain how tariffs are designed for revenue generation and industry protection and dives into the ripple effects of these types of trade policies, such as rising consumer prices and supply chain disruptions, while also examining how companies can mitigate impacts by lowering production costs and diversifying supply chains.

The conversation also touches on Malaysia’s experience during past trade disputes, where investment diversion helped boost sectors like semiconductors, and discusses strategic responses for a volatile trade environment—including diversification of trade channels.