Gaming has evolved over the past few decades and gone from having a small following of computer nerds to drawing over 2.7 billion players in 2020. Major publishers like Tencent and Sony Interactive are earning in the billions, announcing major consolidations like the recent Bungie takeover and Microsoft’s acquisition of Activision Blizzard. 


But are all gamers the same? And where is all that money coming from in gaming advertising?



Image Credit: vidIQ

Gaming has evolved over the past few decades and gone from having a small following of computer nerds to drawing over 2.7 billion players in 2020. Major publishers like Tencent and Sony Interactive are earning in the billions, announcing major consolidations like the recent Bungie takeover and Microsoft’s acquisition of Activision Blizzard.&nbsp; But are all gamers the same? And where is all that money coming from in gaming advertising?Image Credit: vidIQ

Your personalised news feed, curated and presented by the guys who deal with SME-related news on a daily basis: the producers behind all the Enterprise shows on BFM. Enjoy an hour of friendly, informative banter on everything you need to know in the world of building and growing your business, from seeking out capital to next generation business solutions, and tech-trends to office survival tips.

Enterprise Biz Bytes

Daily digestible news bites delivered by the Enterprise team, that deal with entrepreneurship, business, tech -- and anything that might have an impact on you and your business. Daily at noon.

Advertisement