With Malaysia formally ratifying the UK’s accession into the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Enterprise Explores takes a closer look at the agreement and its potential impact on Malaysia’s business landscape.

We speak with Dr. Carmelo Ferlito, CEO of the Center for Market Education and Faculty Member with School of Business and Economics of Universitas Prasetiya Mulya Indonesia, to unpack the key provisions of the CPTPP, how it differs from other trade agreements, and what Malaysian businesses can expect in terms of opportunities for market expansion and the challenges of increased competition.

Tune in as we explore:

- A refresher on the CPTPP and its key objectives.

- The immediate and long-term benefits Malaysian businesses can expect.

- The sectors most likely to gain from increased market access and those that may face tougher competition.

- The key challenges the Malaysian economy might encounter and how businesses can prepare.

If you're curious about how Malaysia’s participation in the CPTPP might affect your business, this episode provides the insights you need.