Less than 40% of marketers employ consumer research to drive their marketing decisions, and it’s a massive misconception that consumer research is simply a luxury. In fact, consumer research should serve as the foundation of every business. Consumers are no longer affected by mass marketing approaches. How do you keep on top of ever-changing consumer behaviour and preferences after nearly three years of unprecedented disruption and being in a continual state of uncertainty? What’s the real value of consumer and market research, and what are the tools available in this new age of digitisation? 



Image credit: Vitalii Vodolazskyi | Shutterstock

Less than 40% of marketers employ consumer research to drive their marketing decisions, and it’s a massive misconception that<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.shopify.my/retail/how-to-do-market-research-the-retailer-s-guide-to-doing-homework-for-your-niche-business"> consumer researc</a>h is simply a luxury. In fact, consumer research should serve as the foundation of every business. Consumers are no longer affected by mass marketing approaches. How do you keep on top of ever-changing consumer behaviour and preferences after nearly three years of unprecedented disruption and being in a continual state of uncertainty? What’s the real value of consumer and market research, and what are the tools available in this new age of digitisation?&nbsp;Image credit: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.shutterstock.com/g/designer491">Vitalii Vodolazskyi</a> | Shutterstock

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Advertisement