A month ago, a new e-wallet player entered Malaysia -  TrueMoney, a Thai unicorn. That said, given that Malaysia already feels like such a crowded market in the cashless payments space, does TrueMoney really have a chance to gain traction here? And if so, how?



We speak to Dale Kim, the Managing Director of International Business at TrueMoney’s parent company - Ascend Group, to find out.



Among other things, we also get into:

-How TrueMoney plans to acquire and retain users

-When we can expect TrueMoney to plug into DuitNow

-TrueMoney’s partnership with Lotus’s hypermarkets and how it can tap into other Charoen Pokphand (CP) Group assets to expand.

-Whether TrueMoney’s entry into Malaysia is an entry point for other CP Group businesses.




Photo Credit: Shutterstock | Prostock-studio

A month ago, a new e-wallet player entered Malaysia -&nbsp; TrueMoney, a Thai unicorn. That said, given that Malaysia already feels like such a crowded market in the cashless payments space, does TrueMoney really have a chance to gain traction here? And if so, how?We speak to Dale Kim, the Managing Director of International Business at TrueMoney’s parent company - Ascend Group, to find out.Among other things, we also get into:-How TrueMoney plans to acquire and retain users-When we can expect TrueMoney to plug into DuitNow-TrueMoney’s partnership with Lotus’s hypermarkets and how it can tap into other Charoen Pokphand (CP) Group assets to expand.-Whether TrueMoney’s entry into Malaysia is an entry point for other CP Group businesses. Photo Credit: Shutterstock | Prostock-studio

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Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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