Malaysia’s tourism sector has crossed a major threshold, recording more than RM210 billion in revenue. It is being hailed as evidence of a full recovery and a sign that Malaysia’s tourism economy is back on a strong footing. But behind the headline number lie deeper questions about sustainability, visitor expectations, and our readiness for Visit Malaysia 2026.



Are we building a genuinely high-value, experience-driven tourism economy, or are we simply benefiting from short-term demand? And what does this milestone tell us about where the sector needs to go next?



Joining the conversation today is Rohizam Yusoff, Champion of the Tourism Productivity Nexus, an industry-led platform under the Malaysia Productivity Corporation (MPC), designed to boost the productivity, innovation, and competitiveness of the tourism sector. 

Malaysia’s tourism sector has crossed a major threshold, recording more than RM210 billion in revenue. It is being hailed as evidence of a full recovery and a sign that Malaysia’s tourism economy is back on a strong footing. But behind the headline number lie deeper questions about sustainability, visitor expectations, and our readiness for Visit Malaysia 2026.Are we building a genuinely high-value, experience-driven tourism economy, or are we simply benefiting from short-term demand? And what does this milestone tell us about where the sector needs to go next?Joining the conversation today is Rohizam Yusoff, Champion of the Tourism Productivity Nexus, an industry-led platform under the Malaysia Productivity Corporation (MPC), designed to boost the productivity, innovation, and competitiveness of the tourism sector.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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