A new survey by Adzooma found 55.7% of people would unfollow a brand because of the way they spoke online. The research tried to show what customers actually feel about brands with strong personalities and how it would influence their purchasing decisions.  

<p><span id="docs-internal-guid-0dfa5544-7fff-b426-ebaa-aa82a5403cb8"><a href="https://smallbiztrends.com/2020/09/adzooma-survey-social-media-brand-voice.html">A new survey by Adzooma </a>found 55.7% of people would unfollow a brand because of the way they spoke online. The research tried to show what customers actually feel about brands with strong personalities and how it would influence their purchasing decisions.&nbsp; </span></p>

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