Over the course of the past year, it feels like for influencers, instead of being known for  promoting brands, products, and even lifestyles, they’re more known for scandals and mishaps. From the fall of local figure YBB to the on-and-off scandals of Western influencers like David Dobrik and the Paul brothers, are influencers actually still influential, or have they crossed over into merely cannon fodder for tabloid reporting?

Over the course of the past year, it feels like for influencers, instead of being known for&nbsp; promoting brands, products, and even lifestyles, they&rsquo;re more known for scandals and mishaps. From the fall of <a href="https://www.thestar.com.my/news/nation/2021/05/05/influencer-comes-clean">local figure YBB</a> to the on-and-off scandals of Western influencers like <a href="https://www.insider.com/jake-paul-logan-shane-dawson-worst-disliked-influencers-youtuber-onision-2021-4">David Dobrik and the Paul brothers</a>, are influencers actually still influential, or have they crossed over into merely cannon fodder for tabloid reporting?

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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