With talk of the “new normal” and COVID-19’s intention to stick around until a vaccine is found, brands are looking to reposition themselves with pandemic-specific products in a pandemic-driven market. With recent breakthroughs, virus-deactivating clothes might be the next big sales pitch in the fashion industry. 

With talk of the &ldquo;new normal&rdquo; and COVID-19&rsquo;s intention to stick around until a vaccine is found, brands are looking to reposition themselves with pandemic-specific products in a pandemic-driven market. With recent breakthroughs, virus-deactivating clothes might be the next big sales pitch in the fashion industry.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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