In an age where information travels at the speed of a click and marketing strategies are driven by data, the role of artificial intelligence has become pivotal in two critical areas: addressing the proliferation of misinformation and disinformation, and revolutionising data- and insights-driven marketing.

AI, with its capacity for analysing vast datasets at almost breakneck speed, has emerged as a double-edged sword in our digital landscape. On one hand, it empowers organisations to harness customer insights and shape personalised marketing campaigns with precision. On the other, it grapples with the challenge of detecting and countering the spread of misleading information in the era of social media.

In our discussion today, we delve into the transformative influence of AI in these two realms, highlighting its capabilities, ethical considerations, and real-world applications. Joining us is Mimrah Mahmood, the VP for Enterprise at Meltwater (a software as a service and media intelligence solutions provider) to understand further how AI is shaping the present and future of information integrity and data- and insights-driven marketing strategies.