Bank Negara Malaysia recently found that almost 80% of businesses it engaged with are feeling the squeeze of higher costs. Azfar Asa'ad from CPA Australia and CK Chang, Founder of homegrown apparel brand Ox White, give us two very different vantage points on the same problem, one from the accountant advisory side, one from the frontline of running an SME through this environment. Raising prices might be the obvious move, but is it actually the smart one? We also get into the levers Malaysian businesses have beyond the price tag.