What does it really mean to "engage" someone, and are most businesses getting it completely wrong? 

In this episode of *The Engaging Marketeer*, Darren Jamieson speaks to engagement consultant and keynote speaker Scott Gould about the power of genuine engagement, why it matters so much in business, and how companies can move beyond shouting “me, me, me” at their audience and start creating a real sense of “we”.

Scott breaks down engagement in a brilliantly simple way: it’s when “you and me” becomes “we”. From there, the conversation dives into websites, customer journeys, community building, employee involvement, social proof, personalisation, and why businesses often struggle to see what their customers actually need because they’re too close to their own world.

Darren and Scott also explore what churches, networking groups, Apple adverts, Henry Cavill’s love of Warhammer, slow websites, phone addiction, and even sabre-tooth tigers can teach us about human behaviour, marketing, and connection. 

You’ll hear why giving people a role helps them feel ownership, why greeting someone by name can make a huge difference, why three people in a conversation can be more powerful than two, and why the best marketing often comes down to making someone feel like they’re in the right place.

It’s lively, funny, practical, and packed with ideas for anyone who wants to build stronger relationships with customers, employees, communities, or audiences.

If you’ve ever wondered how to attract, engage, convert and retain people more effectively, this episode is absolutely one to listen to. 🎧

About your guest:

Scott Gould is an author, keynote speaker and consultant specialising in engagement. A former church minister, Scott works with organisations to help them engage employees, customers and communities, and is the author of The Shape of Engagement, a book exploring how people engage with ideas, products, organisations and each other. His work focuses on turning engagement from a vague buzzword into something practical, human and actionable for businesses and teams. You can connect with Scott here: 

Website: https://scottgould.com/

LinkedIn: https://www.linkedin.com/in/scottagould/

Instagram: https://scottgould.com/

X: https://x.com/scottgould/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk