Want to write content that CONVERTS?

Of course you do. Well, here's the secret... stop worrying about being TOO SPECIFIC. If you're scared that doing so will put people off, you're probably right - but is that necessarily a bad thing?

For more exclusive tips on how to write content that attracts (and SELLS) to the RIGHT people, tune in to the full episode now with Will Slater of 43 Clicks North - and get your pen and paper ready, because you'll want to be making notes on this one. 📝

More about Will Slater:

Will Slater is a seasoned copywriter and content specialist at a performance marketing agency based in Hull. With a background spanning over two decades in marketing, Will has honed his expertise in turning dry, technical subjects into engaging, human-focused content that drives results. Known for his creative storytelling approach—often weaving in analogies from cult classics like The Princess Bride—he combines strategic thinking with a deep understanding of language, psychology, and user experience. Passionate about clarity, specificity, and writing that truly connects, Will champions authentic communication over generic, AI-generated fluff.

Website: https://43clicksnorth.co.uk/

LinkedIn: https://www.linkedin.com/in/cleanslatewill/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Want to write content that CONVERTS?
Of course you do. Well, here's the secret... stop worrying about being TOO SPECIFIC. If you're scared that doing so will put people off, you're probably right - but is that necessarily a bad thing?
For more exclusive tips on how to write content that attracts (and SELLS) to the RIGHT people, tune in to the full episode now with Will Slater of 43 Clicks North - and get your pen and paper ready, because you'll want to be making notes on this one. 📝
More about Will Slater:
Will Slater is a seasoned copywriter and content specialist at a performance marketing agency based in Hull. With a background spanning over two decades in marketing, Will has honed his expertise in turning dry, technical subjects into engaging, human-focused content that drives results. Known for his creative storytelling approach&mdash;often weaving in analogies from cult classics like The Princess Bride&mdash;he combines strategic thinking with a deep understanding of language, psychology, and user experience. Passionate about clarity, specificity, and writing that truly connects, Will champions authentic communication over generic, AI-generated fluff.
Website: <a href="https://43clicksnorth.co.uk/">https://43clicksnorth.co.uk/</a>
LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/cleanslatewill/">https://www.linkedin.com/in/cleanslatewill/</a>
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: <a href="https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837">https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837</a>
LinkedIn: <a href="https://www.linkedin.com/in/darrenjamieson/">https://www.linkedin.com/in/darrenjamieson/</a>
Engaging Marketeer: <a href="https://engagingmarketeer.com">https://engagingmarketeer.com</a>
Engage Web: <a href="https://www.engageweb.co.uk">https://www.engageweb.co.uk</a>

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Engaging Marketeer

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.