Your brand won't collapse overnight... but it WILL erode when you stop living up to what people believe about you.

The moment someone realises you’re not delivering on your brand message, the damage is done. Trust fades, credibility slips and rebuilding it can take years - IF it ever comes back.

In this week’s episode of The Engaging Marketeer, Darren speaks with Martyn Thorp of Hera Creative about what really makes a brand strong - and how even the best businesses can lose everything when they forget that a brand isn’t built on logos or promises, but on consistency, emotion and truth.

If you’re trying to grow your business, protect your reputation or build a brand that lasts, this is one to watch. 

About Martyn:

Martyn Thorp is the founder and Managing Director of Hera Creative Design, a UK brand management agency that helps ambitious businesses clarify their positioning and build reputations that win trust and command higher prices. Hera’s work spans brand strategy, visual identity, website design, content marketing and social media, with an emphasis on plain-English guidance and measurable outcomes. Martyn brings close to two decades of industry experience and leads client engagements that cut through jargon to focus on brand perception, consistency and growth. He is based on the Isle of Wight, serves clients nationally, and also co-hosts the business and tech podcast The Geekly Upload. Recent roles and public profiles reflect his hands-on brand coaching, writing and speaking on brand stories and practical brand building.

You can connect with Martyn here: 

Website: https://heracreative.design/

Facebook: https://www.facebook.com/Lord.Thorp/

Instagram: https://www.instagram.com/heracreativedesign/

LinkedIn: https://www.linkedin.com/in/martyn-thorp/

X: https://x.com/heracreates

Threads: https://www.threads.com/@martynthorp

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Your brand won't collapse overnight... but it WILL erode when you stop living up to what people believe about you.
The moment someone realises you&rsquo;re not delivering on your brand message, the damage is done. Trust fades, credibility slips and rebuilding it can take years - IF it ever comes back.
In this week&rsquo;s episode of The Engaging Marketeer, Darren speaks with Martyn Thorp of Hera Creative about what really makes a brand strong - and how even the best businesses can lose everything when they forget that a brand isn&rsquo;t built on logos or promises, but on consistency, emotion and truth.
If you&rsquo;re trying to grow your business, protect your reputation or build a brand that lasts, this is one to watch.&nbsp;
About Martyn:
Martyn Thorp is the founder and Managing Director of Hera Creative Design, a UK brand management agency that helps ambitious businesses clarify their positioning and build reputations that win trust and command higher prices. Hera&rsquo;s work spans brand strategy, visual identity, website design, content marketing and social media, with an emphasis on plain-English guidance and measurable outcomes. Martyn brings close to two decades of industry experience and leads client engagements that cut through jargon to focus on brand perception, consistency and growth. He is based on the Isle of Wight, serves clients nationally, and also co-hosts the business and tech podcast The Geekly Upload. Recent roles and public profiles reflect his hands-on brand coaching, writing and speaking on brand stories and practical brand building.
You can connect with Martyn here:&nbsp;
Website: <a href="https://heracreative.design/">https://heracreative.design/</a>
Facebook: <a href="https://www.facebook.com/Lord.Thorp/">https://www.facebook.com/Lord.Thorp/</a>
Instagram: <a href="https://www.instagram.com/heracreativedesign/">https://www.instagram.com/heracreativedesign/</a>
LinkedIn: <a href="https://www.linkedin.com/in/martyn-thorp/">https://www.linkedin.com/in/martyn-thorp/</a>
X: <a href="https://x.com/heracreates">https://x.com/heracreates</a>
Threads: <a href="https://www.threads.com/@martynthorp">https://www.threads.com/@martynthorp</a>
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: <a href="https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837">https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837</a>
LinkedIn: <a href="https://www.linkedin.com/in/darrenjamieson/">https://www.linkedin.com/in/darrenjamieson/</a>
Engaging Marketeer: <a href="https://engagingmarketeer.com">https://engagingmarketeer.com</a>
Engage Web: <a href="https://www.engageweb.co.uk">https://www.engageweb.co.uk</a>

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Engaging Marketeer

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.

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