Want to start a business and make money straight away?

Of course you do. But what if the real goal shouldn't be quick cash at all?

In this episode of The Engaging Marketeer, Darren sits down with Cheryl White, founder of Apollo Care and a franchise consultant who has helped businesses across the UK turn their companies into successful franchise networks.

During their conversation, Cheryl explains a reality many new business owners struggle with - you don't launch today and start signing clients tomorrow. That isn't how strong businesses are built.

Instead, the focus is on building something far more valuable... a sustainable business that generates consistent revenue, grows over time and eventually becomes a saleable asset.

If you've ever considered starting a business, buying into a franchise or scaling your company through franchising, this episode gives an exclusive look into how it works behind the scenes. 

More about Cheryl:

Cheryl White is the founder of Apollo Care and an experienced franchise consultant with more than 30 years in health and social care. After starting Apollo Care from scratch, she grew it into a successful care brand with franchises across the Northwest, Wales and the South. Alongside running Apollo, Cheryl helps other business owners franchise their companies, with a strong focus on sustainable growth, solid systems and long term value. She is known for her practical approach, high standards and commitment to building businesses that make a genuine difference.

You can connect with Cheryl here:

Website: https://www.apollocare.co.uk/

LinkedIn: https://www.linkedin.com/in/cherylwhitefranchising/

Facebook (Personal): https://www.facebook.com/cheryl.white.397/

Facebook (Business): https://www.facebook.com/apollocareservice

Instagram: https://www.instagram.com/cherylwhite_franchising/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Want to start a business and make money straight away?
Of course you do. But what if the real goal shouldn't be quick cash at all?
In this episode of The Engaging Marketeer, Darren sits down with Cheryl White, founder of Apollo Care and a franchise consultant who has helped businesses across the UK turn their companies into successful franchise networks.
During their conversation, Cheryl explains a reality many new business owners struggle with - you don't launch today and start signing clients tomorrow. That isn't how strong businesses are built.
Instead, the focus is on building something far more valuable... a sustainable business that generates consistent revenue, grows over time and eventually becomes a saleable asset.
If you've ever considered starting a business, buying into a franchise or scaling your company through franchising, this episode gives an exclusive look into how it works behind the scenes.&nbsp;
More about Cheryl:
Cheryl White is the founder of Apollo Care and an experienced franchise consultant with more than 30 years in health and social care. After starting Apollo Care from scratch, she grew it into a successful care brand with franchises across the Northwest, Wales and the South. Alongside running Apollo, Cheryl helps other business owners franchise their companies, with a strong focus on sustainable growth, solid systems and long term value. She is known for her practical approach, high standards and commitment to building businesses that make a genuine difference.
You can connect with Cheryl here:
Website: <a href="https://www.apollocare.co.uk/">https://www.apollocare.co.uk/</a>
LinkedIn: <a href="https://www.linkedin.com/in/cherylwhitefranchising/">https://www.linkedin.com/in/cherylwhitefranchising/</a>
Facebook (Personal): <a href="https://www.facebook.com/cheryl.white.397/">https://www.facebook.com/cheryl.white.397/</a>
Facebook (Business): <a href="https://www.facebook.com/apollocareservice">https://www.facebook.com/apollocareservice</a>
Instagram: <a href="https://www.instagram.com/cherylwhite_franchising/">https://www.instagram.com/cherylwhite_franchising/</a>
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: <a href="https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837">https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837</a>
LinkedIn: <a href="https://www.linkedin.com/in/darrenjamieson/">https://www.linkedin.com/in/darrenjamieson/</a>
Engaging Marketeer: <a href="https://engagingmarketeer.com">https://engagingmarketeer.com</a>
Engage Web: <a href="https://www.engageweb.co.uk">https://www.engageweb.co.uk</a>

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Engaging Marketeer

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.