Most businesses don’t struggle because they’re bad at what they do. They struggle because nobody finds them interesting enough to care!

Today's episode of The Engaging Marketeer is all about what actually makes a business stand out when everyone sounds the same, looks the same and says the same safe things.

From why so much marketing feels painfully boring, to how trust is really built and why relying on word of mouth alone is a dangerous game, this one pulls apart a lot of assumptions people have come to rely on.

The full episode with Canadian marketing expert Chris O'Shea is now available to stream on all platforms.

About Chris: 

Chris O'Shea is a marketing and business advisor based in Canada, working closely with small and growing businesses to help them stand out, build demand, and grow sustainably.

With a background spanning tech, marketing, and advisory work, Chris focuses on cutting through noise, challenging safe thinking, and helping business owners understand what actually drives attention, trust, and long-term value. His work sits at the intersection of strategy, marketing, and real-world business fundamentals, with a strong emphasis on clarity, relevance, and human connection.

Chris regularly shares his thinking through LinkedIn content and public speaking, offering practical insight for business owners navigating change in an increasingly competitive and fast-moving landscape.

You can connect with Chris here: 

LinkedIn: https://www.linkedin.com/in/chrisoshea11/

YouTube: https://www.youtube.com/@ChrisOShea

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Most businesses don&rsquo;t struggle because they&rsquo;re bad at what they do. They struggle because nobody finds them interesting enough to care!
Today's episode of The Engaging Marketeer is all about what actually makes a business stand out when everyone sounds the same, looks the same and says the same safe things.
From why so much marketing feels painfully boring, to how trust is really built and why relying on word of mouth alone is a dangerous game, this one pulls apart a lot of assumptions people have come to rely on.
The full episode with Canadian marketing expert Chris O'Shea is now available to stream on all platforms.
About Chris:&nbsp;
Chris O'Shea is a marketing and business advisor based in Canada, working closely with small and growing businesses to help them stand out, build demand, and grow sustainably.
With a background spanning tech, marketing, and advisory work, Chris focuses on cutting through noise, challenging safe thinking, and helping business owners understand what actually drives attention, trust, and long-term value. His work sits at the intersection of strategy, marketing, and real-world business fundamentals, with a strong emphasis on clarity, relevance, and human connection.
Chris regularly shares his thinking through LinkedIn content and public speaking, offering practical insight for business owners navigating change in an increasingly competitive and fast-moving landscape.
You can connect with Chris here:&nbsp;
LinkedIn: <a href="https://www.linkedin.com/in/chrisoshea11/">https://www.linkedin.com/in/chrisoshea11/</a>
YouTube: <a href="https://www.youtube.com/@ChrisOShea">https://www.youtube.com/@ChrisOShea</a>
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: <a href="https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837">https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837</a>
LinkedIn: <a href="https://www.linkedin.com/in/darrenjamieson/">https://www.linkedin.com/in/darrenjamieson/</a>
Engaging Marketeer: <a href="https://engagingmarketeer.com">https://engagingmarketeer.com</a>
Engage Web: <a href="https://www.engageweb.co.uk">https://www.engageweb.co.uk</a>

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Engaging Marketeer

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.