What if one of the fastest ways to build real wealth isn’t starting from scratch… but stepping into something that already works?

In this episode, Casey Ridley claims that, done right, franchising can be one of the greatest creators of wealth in the world. When you hear how it actually works behind the scenes, it starts to make a lot of sense...

He and Darren get into what most people never see - that it's not just about systems and contracts. Successful franchising is about people, relationships and building something together that is bigger than you could ever do alone.

From choosing the right franchise owners to creating a business that genuinely supports them, this is how franchises truly scale and succeed.

If you've ever thought about running your own business, but felt stuck on where to start, or you want to grow faster without going it alone, this episode will open your eyes to what's possible.

More about Casey:

Casey Ridley is an entrepreneur and franchise leader based in Georgia, USA, and the driving force behind The Designery, a rapidly growing kitchen, bath, and closet franchise brand. He began his career by acquiring and transforming a small surplus construction business before scaling it into a multi-location operation and then franchising it nationally.

A strong advocate of franchising as a pathway to entrepreneurship, Casey focuses on helping individuals build successful businesses through structured systems, training, and support. Under his leadership, The Designery has expanded to dozens of locations across the United States, with a model centred on scalable growth, strong franchisee relationships, and a blend of national branding with local marketing.

He is also a franchisee himself, giving him a dual perspective on both sides of the model, and is known for his emphasis on execution, culture, and long-term business development.

You can connect with Casey here: 

Website: https://thedesignery.com/about/

LinkedIn: https://www.linkedin.com/in/casey-ridley/

Facebook: https://www.facebook.com/caseyridley22/

Instagram: https://www.instagram.com/casey_ridley_/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

What if one of the fastest ways to build real wealth isn&rsquo;t starting from scratch&hellip; but stepping into something that already works?
In this episode, Casey Ridley claims that, done right, franchising can be one of the greatest creators of wealth in the world. When you hear how it actually works behind the scenes, it starts to make a lot of sense...
He and Darren get into what most people never see - that it's not just about systems and contracts. Successful franchising is about people, relationships and building something together that is bigger than you could ever do alone.
From choosing the right franchise owners to creating a business that genuinely supports them, this is how franchises truly scale and succeed.
If you've ever thought about running your own business, but felt stuck on where to start, or you want to grow faster without going it alone, this episode will open your eyes to what's possible.
More about Casey:
Casey Ridley is an entrepreneur and franchise leader based in Georgia, USA, and the driving force behind The Designery, a rapidly growing kitchen, bath, and closet franchise brand. He began his career by acquiring and transforming a small surplus construction business before scaling it into a multi-location operation and then franchising it nationally.
A strong advocate of franchising as a pathway to entrepreneurship, Casey focuses on helping individuals build successful businesses through structured systems, training, and support. Under his leadership, The Designery has expanded to dozens of locations across the United States, with a model centred on scalable growth, strong franchisee relationships, and a blend of national branding with local marketing.
He is also a franchisee himself, giving him a dual perspective on both sides of the model, and is known for his emphasis on execution, culture, and long-term business development.
You can connect with Casey here:&nbsp;
Website: <a href="https://thedesignery.com/about/">https://thedesignery.com/about/</a>
LinkedIn: <a href="https://www.linkedin.com/in/casey-ridley/">https://www.linkedin.com/in/casey-ridley/</a>
Facebook: <a href="https://www.facebook.com/caseyridley22/">https://www.facebook.com/caseyridley22/</a>
Instagram: <a href="https://www.instagram.com/casey_ridley_/">https://www.instagram.com/casey_ridley_/</a>
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: <a href="https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837">https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837</a>
LinkedIn: <a href="https://www.linkedin.com/in/darrenjamieson/">https://www.linkedin.com/in/darrenjamieson/</a>
Engaging Marketeer: <a href="https://engagingmarketeer.com">https://engagingmarketeer.com</a>
Engage Web: <a href="https://www.engageweb.co.uk">https://www.engageweb.co.uk</a>

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Engaging Marketeer

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.