What if the terms and conditions of being a girl were written before you had the chance to choose them?
In this third and final of our special live episodes recorded in the Empower Café at Cannes Lions, stage host and Propeller Global VP Ben Titchmarsh is joined by Helen James CEO of The Gate, and acclaimed director MarySue Masson to explore gender equality, creativity and the barriers still shaping women's lives and careers.
The conversation centres on Plan International UK's powerful Terms and Conditions of Being a Girl campaign, a film that exposes the discrimination, inequality and limitations girls can face simply because they are born female. The panel explores the insight behind the film, its innovative use of AI, and how creativity can drive meaningful change.
The panel also examines purpose washing, representation and the gap between women being invited to pitch and then actually being given the job. What would it take to create a more equal future for women and girls?
This is a candid and thought-provoking conversation about creativity, opportunity and the unwritten rules that still need to change.

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