What if the terms and conditions of being a girl were written before you had the chance to choose them?

In this third and final of our special live episodes recorded in the Empower Café at Cannes Lions, stage host and Propeller Global VP Ben Titchmarsh is joined by Helen James CEO of The Gate, and acclaimed director MarySue Masson to explore gender equality, creativity and the barriers still shaping women's lives and careers.

The conversation centres on Plan International UK's powerful Terms and Conditions of Being a Girl campaign, a film that exposes the discrimination, inequality and limitations girls can face simply because they are born female. The panel explores the insight behind the film, its innovative use of AI, and how creativity can drive meaningful change.

The panel also examines purpose washing, representation and the gap between women being invited to pitch and then actually being given the job. What would it take to create a more equal future for women and girls?

This is a candid and thought-provoking conversation about creativity, opportunity and the unwritten rules that still need to change.

What if the terms and conditions of being a girl were written before you had the chance to choose them? In this third and final of our special live episodes recorded in the Empower Caf&eacute; at Cannes Lions, stage host and Propeller Global VP Ben Titchmarsh is joined by Helen James CEO of The Gate, and acclaimed director MarySue Masson to explore gender equality, creativity and the barriers still shaping women's lives and careers. The conversation centres on Plan International UK's powerful Terms and Conditions of Being a Girl campaign, a film that exposes the discrimination, inequality and limitations girls can face simply because they are born female. The panel explores the insight behind the film, its innovative use of AI, and how creativity can drive meaningful change. The panel also examines purpose washing, representation and the gap between women being invited to pitch and then actually being given the job. What would it take to create a more equal future for women and girls? This is a candid and thought-provoking conversation about creativity, opportunity and the unwritten rules that still need to change.

It’s time to re-write the myth that kindness is a weakness. It’s a strategy.

Because empathy, equity and inclusive leadership aren’t just nice-to-haves – they're what the future is built on.

That's why we’re sitting down with leaders, makers, disruptors, doers and grass roots decision makers across the media and advertising industry, to understand what good business really looks like.

It’s not enough to just talk about it – change needs action.

This is the Empower Podcast, co-hosted by Louise Watson (Co-Founder of Empower), and Kate Chaundy (Associate Director at Propellor). Join us every month for fresh perspectives, tough truths, and inspiring stories. 

Everyone’s welcome.

It&rsquo;s time to re-write the myth that kindness is a weakness. It&rsquo;s a strategy.
Because empathy, equity and inclusive leadership aren&rsquo;t just nice-to-haves &ndash; they're what the future is built on.
That's why we&rsquo;re sitting down with leaders, makers, disruptors, doers and grass roots decision makers across the media and advertising industry, to understand what good business really looks like.
It&rsquo;s not enough to just talk about it &ndash; change needs action.
This is the Empower Podcast, co-hosted by Louise Watson (Co-Founder of Empower), and Kate Chaundy (Associate Director at Propellor). Join us every month for fresh perspectives, tough truths, and inspiring stories.&nbsp;
Everyone&rsquo;s welcome.

Uncovering the voices driving real change 

Empower Podcast

It’s time to re-write the myth that kindness is a weakness. It’s a strategy.

Because empathy, equity and inclusive leadership aren’t just nice-to-haves – they're what the future is built on.

That's why we’re sitting down with leaders, makers, disruptors, doers and grass roots decision makers across the media and advertising industry, to understand what good business really looks like.

It’s not enough to just talk about it – change needs action.

This is the Empower Podcast, co-hosted by Louise Watson (Co-Founder of Empower), and Kate Chaundy (Associate Director at Propellor). Join us every month for fresh perspectives, tough truths, and inspiring stories. Everyone’s welcome.

It&rsquo;s time to re-write the myth that kindness is a weakness. It&rsquo;s a strategy.
Because empathy, equity and inclusive leadership aren&rsquo;t just nice-to-haves &ndash; they're what the future is built on.
That's why we&rsquo;re sitting down with leaders, makers, disruptors, doers and grass roots decision makers across the media and advertising industry, to understand what good business really looks like.
It&rsquo;s not enough to just talk about it &ndash; change needs action.
This is the Empower Podcast, co-hosted by Louise Watson (Co-Founder of Empower), and Kate Chaundy (Associate Director at Propellor). Join us every month for fresh perspectives, tough truths, and inspiring stories. Everyone&rsquo;s welcome.