Dr Andrea Pennington is a renowned global media strategist, international best-selling author, TEDx speaker and  headliner at Expert Empires talks with Nick about how to increase your media presence and become a published author

They discuss the ways a transformation story can resonant and take a look at sharing your own story in the right way so that people can get to know you in this insightful look at how to your expertise to the world

KEY TAKEAWAYS
You need to think from the perspective of the media representative. How do you make your pitch into a story?
In TV we love before and after stories tell us about your client, what their pain was and what their life was like along with the transformation to something better because of you
People crave a personal connection if telling your story is relevant and you can humanise it then use it
If you are sharing from a place of authenticity then it will resonant with others
Be mindful of your intentions when sharing your personal story, is it relevant?
Work on your ‘book hook’ in any book there will be a number of great takeaways you can use to create interest
Personal brand exposure and attention can build your audience and the potential for a book deal
Publishers expect you to come to them with a following and audience for your book
A TED talk will bring lots of opportunities

BEST MOMENTS

‘I was an unknown in the UK and got on the TV with Holly and Phil

‘Start with transformation stories’

‘The art of storytelling is at the heart of it all whether it’s that you want to be a speaker, an author or your stories of success from your clients’



RESOURCES FOR THIS EPISODE

https://makeyourmarkglobal.com/



VALUABLE RESOURCES

https://www.expertempires.com/
https://www.instagram.com/nickjamesevents/?hl=en
Empire Builders Podcast
https://keapnow.com/empirebuilders



ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Dr Andrea Pennington is a renowned global media strategist, international best-selling author, TEDx speaker and  headliner at Expert Empires talks with Nick about how to increase your media presence and become a published author
They discuss the ways a transformation story can resonant and take a look at sharing your own story in the right way so that people can get to know you in this insightful look at how to your expertise to the world
KEY TAKEAWAYS
<ul>
<li>You need to think from the perspective of the media representative. How do you make your pitch into a story?</li>
<li>In TV we love before and after stories tell us about your client, what their pain was and what their life was like along with the transformation to something better because of you</li>
<li>People crave a personal connection if telling your story is relevant and you can humanise it then use it</li>
<li>If you are sharing from a place of authenticity then it will resonant with others</li>
<li>Be mindful of your intentions when sharing your personal story, is it relevant?</li>
<li>Work on your ‘book hook’ in any book there will be a number of great takeaways you can use to create interest</li>
<li>Personal brand exposure and attention can build your audience and the potential for a book deal</li>
<li>Publishers expect you to come to them with a following and audience for your book</li>
<li>A TED talk will bring lots of opportunities</li>
</ul>
BEST MOMENTS
‘I was an unknown in the UK and got on the TV with Holly and Phil
‘Start with transformation stories’
‘The art of storytelling is at the heart of it all whether it’s that you want to be a speaker, an author or your stories of success from your clients’
 
RESOURCES FOR THIS EPISODE
<a href="https://makeyourmarkglobal.com/">https://makeyourmarkglobal.com/</a>
  
VALUABLE RESOURCES
<a href="https://www.expertempires.com/">https://www.expertempires.com/</a> <a href="https://www.instagram.com/nickjamesevents/?hl=en">https://www.instagram.com/nickjamesevents/?hl=en</a> <a href="https://podcasts.apple.com/gb/podcast/empire-builders-podcast/id1508519404">Empire Builders Podcast</a> <a href="https://keapnow.com/empirebuilders">https://keapnow.com/empirebuilders</a>
 
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Welcome to EMPIRE BUILDERS with CEO, entrepreneur, and International speaker, Nick James. 

Nick is probably best known for his ground-breaking ‘Expert Empires’ events in the UK. He's dynamic and daring in his approach to business, and genuinely loves to see his clients get results. In a world where self-awareness and humility are rare, you’ll find Nick’s ‘open and real’ style refreshing, challenging, and inspiring.

On this podcast you’ll find a mix of:

1. Original content, recorded especially for ‘EMPIRE BUILDERS’ listeners. Nick will share his current (and often extreme!) views on all things business, including audience growth, lead generation, sales, and how to get the very best out of yourself every single day.

2. Exclusive interviews with some of the world’s best-known experts and authors, including David Goggins, Chalene Johnson, Trent Shelton, Lewis Howes, Ryan Deiss, and many more.

3. Keynote Speeches recorded live at Nick’s previous events, featuring high net-worth entrepreneurs like Gary Vaynerchuk, Lord Sugar, Grant Cardone, Tom Bilyeu, Ed Mylett, and others.

If you’re committed to building an EMPIRE that makes a big difference in the world, AND helps you create vast personal wealth… you’re in the right place!

Welcome to EMPIRE BUILDERS with CEO, entrepreneur, and International speaker, Nick James.&nbsp;
Nick is probably best known for his ground-breaking&nbsp;&lsquo;Expert Empires&rsquo;&nbsp;events in the UK.&nbsp;He's dynamic and daring in his approach to business,&nbsp;and genuinely loves to see his clients get results.&nbsp;In a world where self-awareness and humility are rare, you&rsquo;ll find Nick&rsquo;s &lsquo;open and real&rsquo; style refreshing, challenging, and inspiring.
On this podcast you&rsquo;ll find a mix of:
1. Original content, recorded especially for &lsquo;EMPIRE BUILDERS&rsquo; listeners. Nick will share his current (and often extreme!) views on all things business, including audience growth, lead generation, sales, and how to get the very best out of yourself every single day.
2. Exclusive interviews with some of the world&rsquo;s best-known experts and authors, including David Goggins, Chalene Johnson, Trent Shelton, Lewis Howes, Ryan Deiss, and many more.
3. Keynote Speeches recorded live at Nick&rsquo;s previous events, featuring high net-worth entrepreneurs like Gary Vaynerchuk, Lord Sugar, Grant Cardone, Tom Bilyeu, Ed Mylett, and others.
If you&rsquo;re committed to building an EMPIRE that makes a big difference in the world, AND helps you create vast personal wealth&hellip; you&rsquo;re in the right place!

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