X Man: The Elon Musk Origin StoryEpisode 4: Iron Man
X Man: The Elon Musk Origin Story
The story of Elon Musk, the way it's often told, makes him sound like a fictional character, a comic-book superhero – or, especially lately, a supervi…8 clip(s)
Loading playlist
In 2008 Tesla Motors launched its first car, the completely electric Roadster. Tesla was a great story — something genuinely new, an engineering marvel. Musk became a media darling, on the cover of countless magazines under headlines like ‘Elon Musk, AKA Tony Stark, Wants to Save the World’. Within the logic of Muskism, talking about saving the world was a business strategy, a way to sell cars without ads. Why did so many people buy what Musk was selling?
