retracks

On this week’s edition of Elon, Inc., Bloomberg editor Sarah Frier sits down with Elon Musk reporter Dana Hull to discuss the latest news from the world’s richest man. They start with what was arguably the most dramatic development:  X and Xai’s lawsuit alleging that Apple has unfairly favored artificial intelligence giant OpenAI in its app store. Hull says she isn’t convinced that it’s a matter of collusion, though. “It’s because ChatGPT is the most popular chat bot and Grok is not,” she says “Even though Elon keeps promoting Grok on X, like, most people don’t use it.”

Speaking of OpenAI, the duo also discuss the news that Musk once courted Mark Zuckerberg as a partner to purchase Sam Altman’s AI rival. The deal was rejected by OpenAI but Hull and Frier address the question on everyone’s mind: weren’t the two tech billionaires supposed to be involved in a cage fight a few years ago? 

Finally, they focus on Ani, the new “digital companion” from Grok. Last week, Musk posted quite a bit about this suggestively dressed anime-style avatar, available for paid subscribers. Meant to spice up the user experience, can the product make waves outside a very specific demographic? Hull believes it might play into Musk’s idea of “unregretted user minutes” and that users who “develop a relationship with an online avatar” might find themselves spending quite a few minutes on the platform.

On this week&rsquo;s edition of Elon, Inc., Bloomberg editor Sarah Frier sits down with Elon Musk reporter Dana Hull to discuss the latest news from the world&rsquo;s richest man. They&nbsp;start&nbsp;with what was arguably the most dramatic development: <a href="bbg://news/stories/T1KPU7GP493D" data-web-url="https://www.bloomberg.com/news/articles/2025-08-25/musk-sues-apple-openai-over-alleged-ai-arrangement-on-iphones" data-cke-saved-href="bbg://news/stories/T1KPU7GP493D"> X and Xai&rsquo;s lawsuit</a> alleging that Apple has unfairly favored artificial intelligence giant OpenAI in its app store. Hull says she isn&rsquo;t convinced that it&rsquo;s a matter of collusion, though. &ldquo;It&rsquo;s because ChatGPT&nbsp;is&nbsp;the most popular chat bot and Grok is not,&rdquo;&nbsp;she says &ldquo;Even though Elon keeps promoting Grok on X, like, most people don&rsquo;t use it.&rdquo;
Speaking of OpenAI, the duo also discuss&nbsp;the news that Musk once courted Mark Zuckerberg as a partner to purchase Sam Altman&rsquo;s AI rival. The deal was rejected by OpenAI but Hull and Frier address&nbsp;the question&nbsp;on everyone&rsquo;s mind: weren&rsquo;t the two tech billionaires supposed to be involved in a cage fight a few years ago?&nbsp;
Finally, they focus on Ani, the new &ldquo;digital companion&rdquo; from Grok. Last week, Musk posted quite a bit about this suggestively dressed anime-style avatar, available for paid subscribers. Meant to spice up the user experience, can the product make waves outside a very specific demographic? Hull believes it might play into Musk&rsquo;s idea of &ldquo;<a href="https://www.wsj.com/tech/elon-musk-wants-you-on-twitter-he-hopes-you-dont-regret-it-ca941ad7?gaa_at=eafs&amp;gaa_n=ASWzDAiLWhOaSEbtbDvx3ZZBe2GzqqWpwGyeb2wa6hYOlQNqnWxVwBlPQZW1wCpa06Y%3D&amp;gaa_ts=68adf431&amp;gaa_sig=j7AE8QI_iLkJWVUmQjG_v4sysEeeAayZ2k9x086fxmzVzd5IsIJ8UxPKJ4xS5lny_Lff314RSSeqsCRwam76IQ%3D%3D" data-cke-saved-href="https://www.wsj.com/tech/elon-musk-wants-you-on-twitter-he-hopes-you-dont-regret-it-ca941ad7?gaa_at=eafs&amp;gaa_n=ASWzDAiLWhOaSEbtbDvx3ZZBe2GzqqWpwGyeb2wa6hYOlQNqnWxVwBlPQZW1wCpa06Y%3D&amp;gaa_ts=68adf431&amp;gaa_sig=j7AE8QI_iLkJWVUmQjG_v4sysEeeAayZ2k9x086fxmzVzd5IsIJ8UxPKJ4xS5lny_Lff314RSSeqsCRwam76IQ%3D%3D">unregretted user minutes</a>&rdquo; and that users who &ldquo;develop a relationship with an online avatar&rdquo; might find themselves spending quite a few minutes on the platform.

Elon Musk’s sprawling business empire has granted the billionaire a degree of power and global influence that transcends the industries he’s reshaped. He is the leader of no fewer than six hugely influential companies, spanning electric vehicles to wartime communications, and their innovations could shape the fates of nations. 

Musk is polarizing, confounding and inescapable. And he is the biggest business story of our time. 

Each week, listen in as host David Papadopoulos convenes a panel of Bloomberg Businessweek journalists who are tracking Musk’s companies and the surprising ways they intersect. They break down the business mogul's latest moves and analyze what they could mean for us all.

Elon Musk’s sprawling business empire has granted the billionaire a degree of power and global influence that transcends the industries he’s reshaped. He is the leader of no fewer than six hugely influential companies, spanning electric vehicles to wartime communications, and their innovations could shape the fates of nations. 
Musk is polarizing, confounding and inescapable. And he is the biggest business story of our time. 
Each week, listen in as host David Papadopoulos convenes a panel of Bloomberg Businessweek journalists who are tracking Musk’s companies and the surprising ways they intersect. They break down the business mogul's latest moves and analyze what they could mean for us all.

Elon, Inc.

Forget the Cagefight: Are Elon and Mark Friends Again?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/54986530-3495-4fbc-8032-b345013f555d/transcript

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