In a recent segment of ""Editorial,"" Mr. Sujit Nair discusses the Supreme Court of India's recent comments regarding Patanjali Ayurved. The Court criticized Patanjali for its lackadaisical apology affidavit submitted in response to its misleading advertisements promoting ayurvedic products while disparaging modern medicine. Justices Hima Kohli and Ahsanuddin Amanullah expressed displeasure over Patanjali's claim that its media wing was unaware of the Court's order to cease airing such advertisements. This assertion was made in an apology affidavit by Patanjali's Managing Director, Acharya Balkrishna. "If this is indefensible, then your apology will not work. This is a gross violation of the undertaking given to the top court. You have to ensure that your undertaking which is solemn should have been adhered to. We can say that we do not wish to accept that the media department does not know about what is happening in this court and it is an island. This is more of a lip service! ... You violated the solemn undertaking with impunity. We are not willing to accept this and this is perfunctory! What is the reason to accept your apology?"" Justice Kohli remarked.