Thewokesalaryman handle on Instagram has over 357k followers; on Telegram, it has nearly 37k subscribers. It is a highly popular social media platform on financial literacy, using original, witty cartoons to impart critical life lessons on career building, savings, investment, and just living worthy lives. He Ruiming and Goh Wei Choon, the creators, join Kopi Time to share their motivation, content generating process, the feedback loop between posting and follower response, their financial model, and the way forward. With a strong sense of the pulse of Singapore’s Gen Z population and beyond, Ruiming and Wei Choon are making truly valuable contribution to the overall well-being of the society.