Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow your traffic and make more sales. 

So through no fault of their own, many business owners turn to FB ads hoping they will bring in tons of traffic and make them lots of sales. And sadly many have a bad experience, waste money and lose confidence in themselves and their products. 

It’s such a common experience shared by the hundreds of women I have spoken with, whether they’re brand new to ecommerce or they’re 7 or 10 years down the track - FB ads aren’t always the answer. 

And it’s much harder to see results today. Because in 2021 there were some really big changes to FB ads. 

So in today’s episode I’m going to challenge a commonly held belief around ecommerce marketing and more specifically Facebook ads and how they’re not the silver bullet to ecommerce success. We’re going to also talk about what you need to consider before you invest in Facebook ads and what to look out for if you are already doing them.

WHAT YOU WILL LEARN:
How Facebook ads changed in the past 12-months
What makes Facebook ads so challenging
What you need to consider before Facebook ads
Why having an organic marketing strategy is so important
How you can strengthen your business foundations 

This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2023

Add your name to the waitlist and save $200! 

https://www.lisabyrne.co/egs

In the course, I hand you the keys to marketing and sales success. Including:
How to use your marketing metrics to plan smarter marketing 
How to refine your marketing messages so it's CLEAR and converts 
How to optimise your website into a money-making machine
How to plan 12-months in advance so you always know what you're working towards
How to increase revenue from email (on auto-pilot)
How to promote yourself and your products on social media (without feeling ick) 
How to make EASY and epic videos
How to launch and sell out your next product  

Add your name to the waitlist to get the early bird discount of $200  

https://www.lisabyrne.co/egs

Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow your traffic and make more sales. 
So through no fault of their own, many business owners turn to FB ads hoping they will bring in tons of traffic and make them lots of sales. And sadly many have a bad experience, waste money and lose confidence in themselves and their products. 
It’s such a common experience shared by the hundreds of women I have spoken with, whether they’re brand new to ecommerce or they’re 7 or 10 years down the track - FB ads aren’t always the answer. 
And it’s much harder to see results today. Because in 2021 there were some really big changes to FB ads. 
So in today’s episode I’m going to challenge a commonly held belief around ecommerce marketing and more specifically Facebook ads and how they’re not the silver bullet to ecommerce success. We’re going to also talk about what you need to consider before you invest in Facebook ads and what to look out for if you are already doing them.
WHAT YOU WILL LEARN:
<ul>
<li>How Facebook ads changed in the past 12-months</li>
<li>What makes Facebook ads so challenging</li>
<li>What you need to consider before Facebook ads</li>
<li>Why having an organic marketing strategy is so important</li>
<li>How you can strengthen your business foundations </li>
</ul>
<hr>
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2023
Add your name to the waitlist and save $200! 
<a href="https://www.lisabyrne.co/egs">https://www.lisabyrne.co/egs</a>
In the course, I hand you the keys to marketing and sales success. Including:
<ul>
<li>How to use your marketing metrics to plan smarter marketing </li>
<li>How to refine your marketing messages so it's CLEAR and converts </li>
<li>How to optimise your website into a money-making machine</li>
<li>How to plan 12-months in advance so you always know what you're working towards</li>
<li>How to increase revenue from email (on auto-pilot)</li>
<li>How to promote yourself and your products on social media (without feeling ick) </li>
<li>How to make EASY and epic videos</li>
<li>How to launch and sell out your next product  </li>
</ul>
Add your name to the waitlist to get the early bird discount of $200  
<a href="https://www.lisabyrne.co/egs">https://www.lisabyrne.co/egs</a>

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners