Meet Jane Robertson - the creator and founder of Millwoods. Millwoods is a regional eCommerce brand based in Wagga Wagga and they design and craft beautiful, high-quality shoes for busy, stylish women. Jane is the perfect example of never giving up, even when the chips are down. Jane started Millwoods as a kids shoe brand and pivoted to women's shoes almost 2 years ago when she realised something needed to change in order for her to be successful. I have had the pleasure to have worked with Jane for 6-months and loved watching her business bloom, along with her confidence and self-belief. We chat all about investing in yourself and your business, the importance of keeping your customers as the top priority, building a loved and trusted brand, and what she has in her marketing mix today. This is a really lovely chat with the warm, smart and lovely Jane. And by the way - you really need a paid of her loafers in your life!

Meet Jane Robertson - the creator and founder of Millwoods. Millwoods is a regional eCommerce brand based in Wagga Wagga and they design and craft beautiful, high-quality shoes for busy, stylish women. Jane is the perfect example of never giving up, even when the chips are down. Jane started Millwoods as a kids shoe brand and pivoted to women's shoes almost 2 years ago when she realised something needed to change in order for her to be successful. I have had the pleasure to have worked with Jane for 6-months and loved watching her business bloom, along with her confidence and self-belief. We chat all about investing in yourself and your business, the importance of keeping your customers as the top priority, building a loved and trusted brand, and what she has in her marketing mix today. This is a really lovely chat with the warm, smart and lovely Jane. And by the way - you really need a paid of her loafers in your life!

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners