Q4 IS HERE! How are you feeling? Planned, panicked, overwhelmed?

It’s all good, we got you! 

When it comes to any busy period in your business, you KNOW the one thing you can do to stay calm and focused is to have a clear plan. 

Even the simplest plan is better than nothing. 

So today's episode is going to help you answer the #1 question I get about Q4...what promotions do I run and when?

I'll break it down for you today, by looking:
Types of offers
Timing of your offers 
Tools to market your offers 

I'll also go through the biggest mistakes to avoid and the mindset shift to make as we move through the biggest period of the year. 

This episode is going to give you an awesome starting point, but if you want more detail and more how-to, you'll enrol in my mini-course, Cruise into Q4 which is co-hosted with my friend Kris Daria who is an incredible Klaviyo strategist.



This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.

Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! 

Get on the waitlist here and save $200 off the course price! 👇🏼

https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

Q4 IS HERE! How are you feeling? Planned, panicked, overwhelmed?
It’s all good, we got you! 
When it comes to any busy period in your business, you KNOW the one thing you can do to stay calm and focused is to have a clear plan. 
Even the simplest plan is better than nothing. 
So today's episode is going to help you answer the #1 question I get about Q4...what promotions do I run and when?
I'll break it down for you today, by looking:
<ul>
<li aria-level="1">Types of offers</li>
<li aria-level="1">Timing of your offers </li>
<li aria-level="1">Tools to market your offers </li>
</ul>
I'll also go through the biggest mistakes to avoid and the mindset shift to make as we move through the biggest period of the year. 
This episode is going to give you an awesome starting point, but if you want more detail and more how-to, you'll enrol in my mini-course, <a href="https://www.lisabyrne.co/q4-open">Cruise into Q4</a> which is co-hosted with my friend Kris Daria who is an incredible Klaviyo strategist.
 
<hr>
This episode is brought to you by <a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">eComm Grow Strong</a> - my signature 12 week group coaching program for online store owners.
Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! 
Get on the waitlist here and save $200 off the course price! 👇🏼
<a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">https://lisabyrne.com.au/ecomm-grow-strong-waitlist/</a>

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners