The 2nd Most Loved Episode of 2022!

For eCommerce brands your message, copy and brand story have never been more important!

Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like. 

In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio.

With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.

Here is what we cover in this episode:
Why it’s critical to eCommerce success to have a brand personality that stands out
How to step into your own brand personality even if it feels scary 
Why your copy has to talk to humans, not an algorithm 
Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter 
How her lowest point helped her realise her true purpose 
How life is too short to be boring or unaligned with your career

If you enjoyed this episode don't forget to leave a rating and review on iTunes!

ECOMM GROW STRONG: DOORS ARE OPEN!

Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit.

Grow your product-based business organically (without paying for ads or agencies)

https://www.lisabyrne.co/egs

Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m

Add your name to the waitlist to find out more!

https://www.lisabyrne.co/ess-waitlist

The 2nd Most Loved Episode of 2022!
For eCommerce brands your message, copy and brand story have never been more important!
Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like. 
In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio.
With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.
Here is what we cover in this episode:
<ul>
<li aria-level="1">Why it’s critical to eCommerce success to have a brand personality that stands out</li>
<li aria-level="1">How to step into your own brand personality even if it feels scary </li>
<li aria-level="1">Why your copy has to talk to humans, not an algorithm </li>
<li aria-level="1">Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter </li>
<li aria-level="1">How her lowest point helped her realise her true purpose </li>
<li aria-level="1">How life is too short to be boring or unaligned with your career</li>
</ul>
If you enjoyed this episode don't forget to leave a rating and review on iTunes!
<hr>
ECOMM GROW STRONG: DOORS ARE OPEN!
Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit.
Grow your product-based business organically (without paying for ads or agencies)
 <a href="https://www.lisabyrne.co/egs">https://www.lisabyrne.co/egs</a> 
<hr>
Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m
Add your name to the waitlist to find out more!
<a href="https://www.lisabyrne.co/ess-waitlist">https://www.lisabyrne.co/ess-waitlist</a>

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners