Today, we're diving into the journey of Julia, a busy mom of 4 kids, paediatric dietitian, and the founder of Nudie Rudie Lunchbox.  Julia is a client within my eComm Scale Strong Mastermind, and in just 12 short months, Julia was able to almost DOUBLE her online sales - by doubling down on the marketing strategies that were already working for her business. Julia's story is a masterclass in smart, data-driven decision making. If you're an eCommerce entrepreneur looking to take your business to the next level, you're going to want to listen closely. Julia is going to share the exact steps she took to scale her brand, overcome obstacles, and achieve her incredible growth.  NEW! Free LIVE Masterclass for eComm Brands! Plan & Profit: The 90-Day Planning Workshop 4 September 2024 Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress. Get your name on the list here https://www.lisabyrne.co/90dayprofitplan Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. 

It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November.  In this second episode, I'm sharing how to create a clear and compelling offer for your Black Friday campaign that your audience can instantly understand and also is wildly profitable for you. Listen in to hear exactly how I teach my clients to prepare for Black Friday, the types of irresistible and profitable offers that can work for you, and what assets you'll need to prepare now for your campaign. NEW! Free LIVE Masterclass for eComm Brands! Plan & Profit: The 90-Day Planning Workshop 4 September 2024 Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress. Get your name on the list here https://www.lisabyrne.co/90dayprofitplan Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. 

It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November.  In this first episode, we're going to talk about planning and preparing for a successful Black Friday campaign - including the mindset shifts to make NOW so you can have your most successful season ever. Listen in to hear exactly how I teach my clients to prepare for Black Friday, the data to review, and how to set goals for growth. NEW! Free LIVE Masterclass for eComm Brands! Plan & Profit: The 90-Day Planning Workshop 4 September 2024 Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress. Get your name on the list here https://www.lisabyrne.co/90dayprofitplan Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. 

Welcome back to one of my favourite segments on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 6-month mastermind for female eCommerce founders, eComm Scale Strong.  This week's coaching conversation is around finding the right problems or gaps in your business to solve for, so that you can ultimately increase your bottom line. Listen in on how we're approaching finding the right problem (including my handy online store scaling calculator), what data we're looking at and the simple actions we're focused on to move towards her goals. NEW! Free 3-Day Challenge for eComm CEOs! Product CEO Profit Challenge June 25-27 2024 Give me 3-Days & I’ll show you how to break through the messy middle to $20k + months (and actually make a profit!) Get your name on the list here https://www.lisabyrne.co/product-ceo Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. 

Welcome back to Part 2 of our journey with Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000 annual revenue to achieving a $100,000 day thanks so her unwavering focus on building an online community through TikTok, Instagram and a VIP Facebook Group. Aami discusses her whirlwind Shark Tank journey, marketing and the importance of knowing your numbers, and how to manage it all when things go wrong and how I supported her inside. eComm Scale Strong. Interested in joining Aami and other inspiring ladies inside my Mastermind? Book a call with me here: https://www.lisabyrne.co/ess-application NEW! Free 3-Day Challenge for eComm CEOs! Product CEO Profit Challenge June 25-27 2024 Give me 3-Days & I’ll show you how to break through the messy middle to $20k + months (and actually make a profit!) Get your name on the list here https://www.lisabyrne.co/product-ceo Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. 

Meet Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000 annual revenue to achieving a $100,000 day thanks so her unwavering focus on building an online community through TikTok, Instagram and a VIP Facebook Group. Aami discusses her challenges and strategies for scaling her business, building brand loyalty, leveraging a supportive community to drive significant sales, and the power of seeking support, including from a mastermind group like eComm Scale Strong. Interested in joining Aami and other inspiring ladies inside my Mastermind? Book a call with me here: https://www.lisabyrne.co/ess-application NEW! Free 3-Day Challenge for eComm CEOs! Product CEO Profit Challenge June 25-27 2024 Give me 3-Days & I’ll show you how to break through the messy middle to $20k + months (and actually make a profit!) Get your name on the list here https://www.lisabyrne.co/product-ceo Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. 

Meet Cassie Sanghvi, the innovative founder of The Base Collective, a leading magnesium wellness brand. Cassie shares her inspiring journey from her roots as a pharmacist to scaling a successful eCommerce brand and also being a part of my high-touch Mastermind, eComm Scale Strong.  She discusses her business's pivotal moments, including the scaling challenges, the importance of understanding your numbers, and the transformative power of joining a mastermind group like eComm Scale Strong. https://thebasecollective.com/ NEW! Free Masterclass for 6-Figure Founders: The 7-Figure Strategy Masterclass! April 11, 12pm AEST  Get your name on the list here https://lisabyrne.com.au/7-figure-products/ Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. 

Let's bust some myths! The 5 big lies about marketing that are holding you back. From believing everything needs to be perfect, to thinking you need to be everywhere at once, I'm here to tell you it's not true. I'll also explain why you don't need an agency to scale and remind you that nobody has it all figured out. Join me for a no-holds-barred discussion that will clear the path for your business to hit those 10K, 20K, and 50K months. Plus, don't miss out on my free three-day boot camp and the exciting launch of the revamped eComm Grow Strong program. Let's kick those myths to the curb and move your business forward. Find me at https://lisabyrne.com.au/ or over at Instagram at https://www.instagram.com/lisabyrnemarketing/

In this inspiring podcast episode, I chat with my client Leanne, the owner of a New Zealand-based small business called "The Book Shoppe." Leanne shares her journey from working in a high-stress job in the Department of Corrections to pursuing her passion for books and scaling a unique book subscription service.  Leanne's dedication to her business and love for books has resulted in remarkable business growth since joining the eComm Scale Strong Mastermind and building a strong community of readers. We review her long list of achievements since joining the eComm Scale Strong mastermind like doubling her monthly revenue from $15k months to $30k months and earning $73k just through email marketing alone! Applications are now open for eComm Scale Strong!  https://www.lisabyrne.co/ess-application The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make time to chat on the phone. 

In this episode, I guide you through the most important questions to ask yourself to define your goals and focus for the year if you want more revenue, direction and profit!  DM me the word PLAN and I will send you the free planning template to do with this episode.  Applications are now open for eComm Scale Strong!  https://www.lisabyrne.co/ess-application This is THE mastermind to help you scale from six figures to multi-six, seven and beyond! And the only one with private coaching and done-for-you strategy.  Get a better strategy and more support so you can smash your goals for 2024 with more ease and flow.  Fill in the application form here and we can make time to chat on the phone.  Lisa Byrne eCommerce Marketing Coach for Women  https://lisabyrne.com.au/ www.instagram.com/lisabyrnemarketing

This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.

Are you stuck at $20k months and dreaming of $50k-100k ++ months? We are diving deep into the reasons why you may be stuck in the "messy middle" of online store growth and how you can smash through to new revenue and profit levels, without burning out. Today I'm sharing 3 areas of your business that might be keeping you stuck and how to make powerful changes to support your growth and allow you to step into CEO! This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.

This is a power-packed episode to help you have the most successful Q4 yet! I cover 5 things to do right now to set yourself and your promotions up for success such as: Tapping into data from past promotions  Shifting your mindset   Crafting tailored offers Creating compelling campaigns Leveraging email marketing I am running a FREE 3-Day Challenge in October and I want you to be there! It's called the "Product CEO Profit Challenge". I will show you how to amplify your profits and transform your role as CEO so you can get more done and make more money.  SAVE YOUR SEAT: https://www.lisabyrne.co/product-ceo

Join Kate Toon and I as we chat about growing a business whilst being a parent and all the highs and lows that come with it! Kate Toon recently published a brand-new book "Six Figures in School Hours". It's an honest and practical handbook covering mindset, productivity, money, family and self-care - a must read for anyone in the messy middle of building your business.  This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 6-month mastermind for female eCommerce founders, eComm Scale Strong.  This week's coaching conversation is around helping a new client in the skincare niche, scale from $20k months where she has been stuck, all the way to $50-80k months which is her big juicy goal!  Listen in on how we're approaching this strategy and how I use my signature scaling framework "Purposeful, Practical and Profitable" to ensure we're building a business and marketing plan that is intentional, realistic and has a high ROI for this busy founder. Applications are now open foreComm Scale Strong!  The mastermind to help you scale from 6 figures to multi-six, seven and beyond!  If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make time to chat on the phone.  Lisa Byrne eCommerce Marketing Coach for Women  https://lisabyrne.com.au/

5 ways to increase your profit long-term by nailing the basics and creating new habits. Today we're covering: How to create an eCommerce marketing strategy and strong business foundations first Get to know your marketing and financial numbers such as your gross profit, costs of goods sold and net profit.  How setting clearer, bigger goals means your actions and results will be bigger How to increase the price of your products to increase profits   How to decrease costs to increase profits in your eCommerce business  This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.

Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar business in just 5 years by focusing on helping and connecting with ideal customers through video.  This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside eComm Grow Strong and my mastermind clients inside eComm Scale Strong.  This week's coaching conversation is around profitability. I'm currently working with a client whose goal is to double her annual revenue, but she struggles with cash flow. In this episode, we talk about the importance of ensuring your business is operating as efficiently as possible before investing more time and money into marketing. This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.

What do successful female founders of seven-figure eCommerce brands have in common? What actions do they take? Where do they focus? What do they invest in and what kind of mindset do they have? In today's episode, I'm breaking down the common traits, beliefs, actions and characteristics of the women I have worked with who have reached and exceeded that illustrious 7 figure eCommerce business so you can take even a smidge as inspiration to step into your own confidence and power as the CEO of your brand. If you would like my help to do this over the next 6 months, you need eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond. There are only 10 spots available for the next intake. Find out more here.

One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because wordssell. I am obsessed with great copy, so when Anita Siek from  Wordfetti came onto the  eCommerce Marketing Society podcast  I was in marketing nerd heaven! Anita is also a quirky, funny and smart character too - that's my type of gal! 👯‍♀️ We chat: How Anita helps brands be radically different ⚡️ Why your customers need to hear YOUR voice 📣 Why you need to get loud and proud about your amazingness 🥇 Why you need to send more emails 📧 Why you need to be obsessed with the problem your customer is experiencing 🔎 Trends and predictions for 2023 🔮 There are so many golden nuggets in this episode, so pay attention! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist

Meet Sandra the Founder of Mizzie the Kangaroo.  Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the program, she decided she needed to take control of her own growth by ensuring her foundations were rock solid and she had the right organic marketing strategy in place.  Sandra is an incredible woman who has led her business through some of the most extreme challenges a business can face, like disastrous Australian floods, a global pandemic that hit her wholesale revenue hard and difficult staff changes.  But nothing is going to stop Sandra or Mizzie from bouncing around the globe and helping parents and children learn through play.  Take a listen to this inspiring story of turning lemons into lemonade and never, ever losing sight of that big purpose and goal.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist

Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo.  We talk: The rapid change and evolution of her brand, products and mindset over the past 2 years How she decided to trust her gut and pivot her products and rebrand her business The power of investing in herself and surrounding herself with inspiring women  How mindset has been the true secret to her success  Her experience inside eComm Grow Strong and how she has been able to use it in both businesses (thank you lifetime access!)  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist

When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of help was best for me?  A course, group program or mastermind? It was so confusing!  Fast forward 6+ years and not only have I done all of the above, I've also created all of the above.  In this episode of the eCommerce Marketing Society podcast, I'm going through the pros and cons of each to help you understand what the next best step is for you.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist

eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana  When you're a Mum of three children, you need to create a business that works for you and your family - which as you know is easier said than done!  Laura Turner is the founder of Wild Indiana, a mum of three young children (whom she homeschools by the way!) and a recent graduate of eComm Grow Strong.  And I want to know, how the heck does she do it all?!  Laura is so generous with us today, sharing how she manages her incredibly successful eCommerce business whilst homeschooling her kids.  Hint: she realised she couldn't do it all! We chat: How she started her business When she first started to hire a team  Pivoting from handmade products so she could scale Moving to a 3PL warehouse  Working with a VA to get more done  And of course, her experience in eComm Grow Strong and the changes she has made since.  Take a listen, you'll love it! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist

If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump? Something isn't working! In episode 70 of the eCommerce Marketing Society podcast, we look at 3 reasons why your marketing isn't working and what to do about it. We cover: What I class as "marketing & brand foundations" and why they're crucial to the long-term success of every eCommerce brand  Your traffic-driving strategy and why you need one (hint: no traffic = no sales!)  Self-belief and growth mindset: why it's inextricably linked to your marketing and business growth  Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   https://www.lisabyrne.co/egs

The start of a new year is the perfect time to plan your power moves for a huge 2023! But if you're like a lot of the women I help, you're probably thinking "but I suck at planning".  Well, we are going to smash through that story today as we break down: Why you need a plan  Common problems when you don't follow a plan  How to break down 12 months of planning into chunks How to set goals  How to plan your power moves by being strategic about your products, promotions and projects. If you struggling with planning, marketing, direction and growth for your online store or product-based business, you need to join my group program, eComm Grow Strong.  Join eComm Grow Strong:   https://www.lisabyrne.co/egs Follow me on Instagram: https://www.instagram.com/lisabyrnemarketing/ Work with me: https://lisabyrne.com.au/

The 4th Most Loved Episode Of 2022!  Meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program eComm Grow Strong. Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self. Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that! Mindset and marketing go hand in hand - you truly need both to grow your online store. So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot!  Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   https://www.lisabyrne.co/egs

The 3rd most-downloaded episode of the eCommerce Marketing Society in 2022 was... Two of my favourite subjects colliding into one very powerful episode = money AND mindset!  I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners.  We cover: What is a money mindset The common barriers that women have around money and how to make more of it  The difference between men and women and how we view money  How we can overcome mindset barriers to earn more without working more  How to review your product margin and business costs to become more profitable Why women earning more money can change the world  ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) https://www.lisabyrne.co/egs Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.  Add your name to the waitlist to find out more. https://www.lisabyrne.co/ess-waitlist

The 2nd Most Loved Episode of 2022! For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like.  In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio. With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf. Here is what we cover in this episode: Why it’s critical to eCommerce success to have a brand personality that stands out How to step into your own brand personality even if it feels scary  Why your copy has to talk to humans, not an algorithm  Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter  How her lowest point helped her realise her true purpose  How life is too short to be boring or unaligned with your career If you enjoyed this episode don't forget to leave a rating and review on iTunes! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) https://www.lisabyrne.co/egs Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist

Most loved episodes of 2022! Coming in at #1... I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.  I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns.  Savannah is an accomplished marketer and media buyer who knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022, particularly TikTok. Savannah shares her wisdom with us covering:  What’s happening in paid advertising for eCommerce in 2022 What is working right now in paid ads Why TikTok ads are effective for eCommerce brands What is the best approach to paid advertising on TikTok What type of organic and advertising content works best on TikTok How can business owners get started How to work with content creators to save you time, effort and money What small to medium businesses are facing in 2022  If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here https://thesocialsavannah.com/ ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) https://www.lisabyrne.co/egs Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m  Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist

Do you make time to sit down at the end of the year and reflect on the past 12 months so you can make more informed plans and decisions the following year? If not, you can start today by listening to this episode and using the free template I have created for you. Get the free Year In Review template here: https://www.lisabyrne.co/ep64 ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) https://www.lisabyrne.co/egs Are you a 6 figure eCommerce founder and you want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.  Add your name to the waitlist to find out more. https://www.lisabyrne.co/ess-waitlist

Peek inside a coaching session with me!  Comparisonitis and copycats - undoubtedly something you have experienced in your business journey!  Two things which can be super upsetting and distracting …. IF YOU LET IT!  This type of emotional obstacle is a common theme in my coaching sessions with private clients and with students inside my programs.  Today I'm sharing the steps I recommend to help you move through these unpleasant situations with a little more ease.  Yuck things in business will always be there, so having these tools will help you to avoid spiralling into negative self-talk and making rash decisions.   What we think and feel has such a powerful impact on our actions and reality. Learn how to master your mindset so you stay focused and keep having fun, even if the road gets a little bumpy! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) https://www.lisabyrne.co/egs

This week on the podcast I’m answering the eCommerce marketing question that is as old as time….  Facebook ads - whhhhaaat the heck is working and when should you start and scale them?  I’m joined by Dahna Borg the Founder of Bright Red Marketing. Her agency runs Facebook and Instagram ads for eCommerce stores and is expanding into TikTok and Google ads. We are here to help you get your head around Facebook ads.  What’s the current situation with Facebook ads - are they worth it? When NOT to start Facebook ads  What’s working now What brands need to be doing in 2023 with their Facebook ads User Generated Content and why you need it  Black Friday and your Facebook ads Building your email list using Facebook ads  Strategies to keep your costs down and results up  And so many juicy tips! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies) https://www.lisabyrne.co/egs

Q4 IS HERE! How are you feeling? Planned, panicked, overwhelmed? It’s all good, we got you!  When it comes to any busy period in your business, you KNOW the one thing you can do to stay calm and focused is to have a clear plan.  Even the simplest plan is better than nothing.  So today's episode is going to help you answer the #1 question I get about Q4...what promotions do I run and when? I'll break it down for you today, by looking: Types of offers Timing of your offers  Tools to market your offers  I'll also go through the biggest mistakes to avoid and the mindset shift to make as we move through the biggest period of the year.  This episode is going to give you an awesome starting point, but if you want more detail and more how-to, you'll enrol in my mini-course, Cruise into Q4 which is co-hosted with my friend Kris Daria who is an incredible Klaviyo strategist. This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

Q4 IS COMING! Are you prepared?  There is no doubt that Q4 and all of the epic eCommerce events within it is the biggest opportunity for online store owners to boost sales, and increase cash flow and profit before the end of the year is out!  But how? And when? And with what offers? We got you! In this episode, I am joined by Kris Daria, Klaviyo Strategist and my co-host of our course 'Cruise into Q4' which is now available to join right now! We talk through our top tips for Q4 including: Why Black Friday is more than one day - it's an entire season!  Why planning is your key to more profits in Q4 How repeating what's worked for you in the past will save you time and get you better results this year How to create calming rituals for yourself to stay zen during the busiest period of the year This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

You know you need Reels in your Instagram content plan, but you're low on time. So what are the types of Reels that an eCommerce brand founder really needs? This week I am joined by the Instagram Reels Queen - Alisha Marfatia.  We have a really fun and informative chat about: Her own business and how she manages 'time off' social media  Changes to Instagram in 2022 Mistakes you might be making with your Reels The 4 types of Reels every product business needs to have in their plan  How to measure if your Reels are working  How many reels to post per week  And lots more! This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

What happens when you turn your entire content eCommerce marketing strategy on its head and make TikTok your #1 social media platform to attract and connect with new audiences?  Well, today we find out! My guest today is Jo Lehndorf, the creator and founder of LOVESKIN, a New Zealand-based range of natural and organic skincare, with a focus on botanical oils.  Jo was first on the podcast last year when we talked about how she doubled her revenue in a short period of time when she was a client of mine. Go listen to episode #13 to hear about her 6-month business transformation.  But today Jo is back to give us alllll the juicy details and tips from her experience placing TikTok at the top of her content marketing plan and what happened when she went viral! If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store? We are talking blog writing this week on the eCommerce Marketing Society Podcast.  Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales! But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket.  This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically.  My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores! In this episode we cover: Why having a blog on your online store is so important How a well-written blog can attract AND convert new customers to your brand  Creative SEO strategies for your blog  How to research your blog topics How to structure your blog content  How many words a blog post should have  How imagery and creativity are the keys to a compelling blog post  Why content is King but creativity is QUEEN!  And so much more!  If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

This week I interview Brydie Stewart who is the curious creative and founder of the much-loved eCommerce brand ‘Mary Maker Studio’ where she sells beautiful macrame cord supplies to the crafters of the world.  Brydie is a Visual Arts educator & creativity coach with a global following of over 500k worldwide. She has transformed the face of Fibre Art with her innovative practices, exclusive range of bespoke fibres and sought-after educational experiences.  Now I observe a lot of brands online and some female founders have this unique x-factor that draws you in and sparks interest and make you want to keep watching and finding out more - not only about their products but also about them as a person.  It’s the warmth, and love of what they do and the way they connect with their audience which sets these founders apart - that is Brydie! In this episode we cover: How to approach business as an artist first and foremost  How she has grown a global online community How she created a world-first when others said it couldn’t be done  Not letting production difficulties stop her from creating her dream product  Why she continuously puts her customers at the centre of everything  How to use conversation and community to grow  How to have fun on Instagram and not take things too seriously  Her current sales and marketing funnel and how that has evolved over time  And so much more!  You can find out more about Brydie and Mary Maker Studio here: https://marymakerstudio.com.au/ This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

How do you secure publicity for your product in a 'gift guide' or product round-up?  This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle!  No idea what a listicle is? Don’t worry, we’ll explain!  As we get closer and closer to Q4 and the biggest online shopping season of the year, it’s a great time to think about weaving in public relations into your marketing strategy.  There are so many benefits to publicity - which we will go into in this episode. My favourite? The longevity and qualified traffic! An online article featuring your product is not only incredible brand awareness, but it also can send large volumes of the right traffic to your website for years to come.  This is organic marketing and SEO gold! So what will you learn in this episode to help get you started?  When to start pitching your products  What are 'lead times' in PR and why are they important? What media assets you will need  How to research and identify the best publications or journalists for your brand  How to pitch your product for consideration How the ‘product feature’ landscape is changing  My guest today is Emma Burrows, Founder of The PR Pantry. Emma is a qualified publicist and the founder of The PR Pantry, a friendly PR agency providing go-to training, mentoring and resources for small business owners and entrepreneurs. Find out more about Emma’s services and group coaching program here: https://theprpantry.com/ This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price! 👇🏼 https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

I want you to meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program 'eComm Grow Strong'.  Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self. Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that! Mindset and marketing go hand in hand - you truly need both to grow your online store. So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot!  ECOMM GROW STRONG returns in February 2023! Get your name on the waitlist for my signature 12-week course and group coaching program here This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time.  Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes.  It's more so applying constant focus and pressure on the right things.  This is exactly what my guest on the podcast this week has achieved. Tate Ioannidis is the Founder of PupStyle - an eCommerce brand and online store selling stylish dog accessories that are safe, comfortable and really cute! Tate is also a graduate of eComm Grow Strong - my 12-week program for women with online stores and she is going to share how small yet significant changes to her marketing and mindset has been the key to her success.  We cover:  How Tate has maintained growth and her point of difference in a competitive market Balancing direct to consumer marketing with wholesale  How planning and tracking her marketing has transformed her business How her marketing has evolved from focusing just on Instagram to an integrated mix of channels  Why focusing on her customers has become more important  What results and changes have she's seen since completing eComm Grow Strong  What she loved most about eComm Grow Strong  This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in February 2023 Add your name to the waitlist for more details: ttps://lisabyrne.com.au/ecomm-grow-strong-waitlist/ In the course, I hand you the keys to marketing and sales success. Including: How to use your marketing metrics to plan smarter marketing  How to refine your marketing messages so it's CLEAR and converts  How to optimise your website into a money-making machine How to plan 12-months in advance so you always know what you're working towards How to increase revenue from email (on auto-pilot) How to promote yourself and your products on social media (without feeling ick)  How to make EASY and epic videos How to launch and sell out your next product   Add your name to the waitlist to get the early bird discount of $200 (for the last time!)  Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday! https://www.facebook.com/groups/ecommercemarketingsociety 📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan

🎧 Are you confusing your potential customers with an unclear message or no message at all?⁠ ⁠ In episode 51 on the eCommerce Marketing Society podcast, I'm taking a deep dive into your message AKA your unique selling proposition. ⁠ ⁠ This is basically how you communicate what you sell, who it's for and why someone should care/buy. ⁠ ⁠ Lack of clear or meaningful messaging is a really common mistake I see, and it could be harming your ability to attract your ideal customer and conversions.⁠ ⁠ Messaging is the #1 pillar of what I refer to as your essential eComm foundations - so it deserves some time and care to get it as clear and compelling as possible. In this episode we are covering: What is your message What does your message need to do Why it's important to the success of your marketing ⁠How to know if your message is confusing  What you can do to start improving yours   This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday! https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan   

This is a deep dive episode today, so get out your notepad if you want to really get your head around the core pros and cons of paid marketing and organic marketing. This episode is going to help you understand what types of marketing you may need for the stage of business you're at. I cover: Pros & cons of paid marketing  Pros & cons of organic marketing  Why you need to learn the marketing strategies you use  Why you need to stop comparing your business to others How I can help you create and implement a marketing strategy for more profit and less stress in 12-weeks  This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan   

Two of my favourite subjects colliding into one very powerful episode money AND mindset!  This week on the eCommerce Marketing Society podcast I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi is a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners.  We cover: What is a money mindset The common barriers that women have around money and how to make more of it  The difference between men and women and how we view money  How we can overcome mindset barriers to earn more without working more  How to review your product margin and business costs to become more profitable Why women earning more money can change the world  You can connect with Fi here  https://www.peachbm.com.au/ ECOMM GROW STRONG returns in February 2023! Get your name on the waitlist for my signature 12-week course and group coaching program here This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like.  In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio. With a #NoBS reputation for crafting brands through human-centered copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.   Here is what we cover in this episode: Why it’s critical to eCommerce success to have a brand personality that stands out How to step into your own brand personality even if it feels scary  Why your copy has to talk to humans, not an algorithm  Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter  How her lowest point helped her realise her true purpose  How life is too short to be boring or unaligned with your career If you enjoyed this episode don't forget to leave a rating and review on iTunes. This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan   

I LOVE this episode. We are going to break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.  I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns.  Savannah has many years or media buying and agency experience. She is an accomplished marketer and knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022 and in particular TikTok. Savannah shares her wisdom with us covering  What’s happening in paid advertising for eCommerce in 2022 What is working right now in paid ads Why TikTok ads are effective for ecommerce brands What is the best approach to paid advertising on TikTok What type of organic and advertising content works best on TikTok How can business owners get started How to work with content creators to save you time, effort and money What small to medium businesses are facing in 2022  If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here https://thesocialsavannah.com/ This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan   

Today on the podcast we are tackling the big questions that's on everyones lips at the moment! What paid advertising is working for online stores right now? When do I start working with an agency? What do I need to ask when looking for the right agency? My guest today is Maddy Avery who is the founder of Birdcage Marketing - the holistic digital growth agency for lifestyle brands based in QLD. As well as answering these questions, we chat about the working mum juggle, mindset, Pinterest, marketing funnels and a lot more! This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan   

The number one struggle I see women experiencing when it comes to growing their ecommerce business in a sustainable way? They're working too hard, trying to do too much, they're burning out and their confidence is being crushed.  On International Women's Day in 2022 I want to share some ways to help you to stop working so hard.  I don't have all the solutions, but I do have a platform to start a conversation around things that need to be talked about. Conversations that can help you move forward in a way that doesn't stress you out, cost you time from your family or waste money the wrong thing.  Today we're diving into  Confidence, mindset and self-belief Better distribution of unpaid work  Getting more help in the home  Hiring and outsourcing effectively  Seeking support and direction  If these topics resonated with you, drop into my DM's and let me know what you think!  This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in February 2023! This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ 📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan

You might recognise my guest today as she was my first ever guest on the podcast when it launched over 12-months ago! Anna from LunchBox Mini has built her successful ecommerce business around her incredible online community, loyal social media following and valuable content she shares on Instagram and Facebook.  So what happens when your Instagram profile is hacked and you lose all control, access and 24,000 followers overnight? Sounds like an online store owner's worst nightmare, right?  Well it gets worse... a lot worse. The people who hacked her account start to pose as Anna in order to scam her unsuspecting followers out of their money. Anna generously shares her experience with us today to help others avoid what she went through What are these internet scams targeting small business owners  What to look out for if you think you're security has been breached How you can secure your accounts to avoid being hacked  How approaching with the right mindset can help decrease the stress of such situations  How she managed to get her account back and how this experience has changed the way she will approach her business and community this year   Give Anna a follow on Instagram here: https://www.instagram.com/lunchbox_mini/ This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan