For eCommerce brands your message, copy and brand story have never been more important!

Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like. 

In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio.

With a #NoBS reputation for crafting brands through human-centered copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.

 

Here is what we cover in this episode:
Why it’s critical to eCommerce success to have a brand personality that stands out
How to step into your own brand personality even if it feels scary 
Why your copy has to talk to humans, not an algorithm 
Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter 
How her lowest point helped her realise her true purpose 
How life is too short to be boring or unaligned with your career

If you enjoyed this episode don't forget to leave a rating and review on iTunes.

This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. 

This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. 

Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.

Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list!

Go to lisabyrne.com.au or ecommgrowstrong.com.au now.

 

Come hang out with me for marketing tips and business chat:

🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews

https://www.facebook.com/groups/ecommercemarketingsociety

 

📆 Download my FREE social media content plan for product-businesses 

https://www.lisabyrne.co/free-content-plan 

 

For eCommerce brands your message, copy and brand story have never been more important!
Thanks to covid we&rsquo;ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like.&nbsp; In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio.
With a #NoBS reputation for crafting brands through human-centered copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.
&nbsp;
Here is what we cover in this episode:
<ul>
<li aria-level="1">Why it&rsquo;s critical to eCommerce success to have a brand personality that stands out</li>
<li aria-level="1">How to step into your own brand personality even if it feels scary&nbsp;</li>
<li aria-level="1">Why your copy has to talk to humans, not an algorithm&nbsp;</li>
<li aria-level="1">Shan&rsquo;s own business journey as a neurodivergent teacher to zero f&rsquo;s given copywriter&nbsp;</li>
<li aria-level="1">How her lowest point helped her realise her true purpose&nbsp;</li>
<li aria-level="1">How life is too short to be boring or unaligned with your career</li>
</ul>
If you enjoyed this episode don't forget to leave a rating and review on iTunes.
<hr>
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.&nbsp;
This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. 
Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.
Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you&rsquo;re on the list!
Go to <a href="https://lisabyrne.com.au/">lisabyrne.com.au</a> or <a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">ecommgrowstrong.com.au</a> now.
<hr>
&nbsp;
Come hang out with me for marketing tips and business chat:
🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
<a href="https://www.facebook.com/groups/ecommercemarketingsociety">https://www.facebook.com/groups/ecommercemarketingsociety</a>
&nbsp;
📆 Download my FREE social media content plan for product-businesses&nbsp;
<a href="https://www.lisabyrne.co/free-content-plan">https://www.lisabyrne.co/free-content-plan</a>&nbsp;
&nbsp;

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains 

I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business. 



eComm Scale Strong Mastermind  

https://www.lisabyrne.co/ess-application




Follow me on Instagram

https://www.instagram.com/lisabyrnemarketing/

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains    I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business. 
 
eComm Scale Strong Mastermind  
<a href="https://www.lisabyrne.co/ess-application">https://www.lisabyrne.co/ess-application</a> 
  <a href="https://www.facebook.com/groups/ecommercemarketingsociety"></a>
Follow me on Instagram
<a href="https://www.instagram.com/lisabyrnemarketing/">https://www.instagram.com/lisabyrnemarketing/</a>

eCommerce Marketing for Female Business Owners

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