🎧 Are you confusing your potential customers with an unclear message or no message at all?⁠
⁠
In episode 51 on the eCommerce Marketing Society podcast, I'm taking a deep dive into your message AKA your unique selling proposition. ⁠
⁠
This is basically how you communicate what you sell, who it's for and why someone should care/buy. ⁠
⁠
Lack of clear or meaningful messaging is a really common mistake I see, and it could be harming your ability to attract your ideal customer and conversions.⁠
⁠
Messaging is the #1 pillar of what I refer to as your essential eComm foundations - so it deserves some time and care to get it as clear and compelling as possible.

In this episode we are covering:
What is your message
What does your message need to do
Why it's important to the success of your marketing
⁠How to know if your message is confusing 
What you can do to start improving yours

 

This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. 

This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. 

Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.

Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list!

Go to lisabyrne.com.au or ecommgrowstrong.com.au now.

 

Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday!

https://www.facebook.com/groups/ecommercemarketingsociety

 

📆 Download my FREE social media content plan for product-businesses 

https://www.lisabyrne.co/free-content-plan 

 

🎧 Are you confusing your potential customers with an unclear message or no message at all?⁠ ⁠ In episode 51 on the eCommerce Marketing Society podcast, I'm taking a deep dive into your message AKA your unique selling proposition. ⁠ ⁠ This is basically how you communicate what you sell, who it's for and why someone should care/buy. ⁠ ⁠ Lack of clear or meaningful messaging is a really common mistake I see, and it could be harming your ability to attract your ideal customer and conversions.⁠ ⁠ Messaging is the #1 pillar of what I refer to as your essential eComm foundations - so it deserves some time and care to get it as clear and compelling as possible.
In this episode we are covering:
<ul>
<li>What is your message</li>
<li>What does your message need to do</li>
<li>Why it's important to the success of your marketing</li>
<li>⁠How to know if your message is confusing&nbsp;</li>
<li>What you can do to start improving yours</li>
</ul>
&nbsp;
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.&nbsp;
This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. 
Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.
Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you&rsquo;re on the list!
Go to <a href="https://lisabyrne.com.au/">lisabyrne.com.au</a> or <a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">ecommgrowstrong.com.au</a> now.
<hr>
&nbsp;
Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday!
<a href="https://www.facebook.com/groups/ecommercemarketingsociety">https://www.facebook.com/groups/ecommercemarketingsociety</a>
&nbsp;
📆 Download my FREE social media content plan for product-businesses&nbsp;
<a href="https://www.lisabyrne.co/free-content-plan">https://www.lisabyrne.co/free-content-plan</a>&nbsp;
&nbsp;

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners