So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?

We are talking blog writing this week on the eCommerce Marketing Society Podcast. 

Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!

But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket. 

This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically. 

My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!

In this episode we cover:
Why having a blog on your online store is so important
How a well-written blog can attract AND convert new customers to your brand 
Creative SEO strategies for your blog 
How to research your blog topics
How to structure your blog content 
How many words a blog post should have 
How imagery and creativity are the keys to a compelling blog post 
Why content is King but creativity is QUEEN! 

And so much more! 

If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here

This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.

Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! 

Get on the waitlist here and save $200 off the course price! 👇🏼

https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?
We are talking blog writing this week on the eCommerce Marketing Society Podcast. 
Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!
But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket. 
This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically. 
My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!
In this episode we cover:
<ul>
<li>Why having a blog on your online store is so important</li>
<li>How a well-written blog can attract AND convert new customers to your brand </li>
<li>Creative SEO strategies for your blog </li>
<li>How to research your blog topics</li>
<li>How to structure your blog content </li>
<li>How many words a blog post should have </li>
<li>How imagery and creativity are the keys to a compelling blog post </li>
<li>Why content is King but creativity is QUEEN! </li>
</ul>
And so much more! 
If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on <a href="https://podcasts.apple.com/au/podcast/ecommerce-marketing-society-with-lisa-byrne/id1544686717">Apple iTunes here</a>
<hr>
This episode is brought to you by <a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">eComm Grow Strong</a> - my signature 12 week group coaching program for online store owners.
Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! 
Get on the waitlist here and save $200 off the course price! 👇🏼
<a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">https://lisabyrne.com.au/ecomm-grow-strong-waitlist/</a>

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains 

I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business. 



eComm Grow Strong - 12-week Course & Coaching Program 

https://lisabyrne.com.au/ecomm-grow-strong/



eComm Scale Strong Mastermind  

https://www.lisabyrne.co/ess-application




Follow me on Instagram

https://www.instagram.com/lisabyrnemarketing/

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains    I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business. 
 
eComm Grow Strong - 12-week Course &amp; Coaching Program 
<a href="https://lisabyrne.com.au/ecomm-grow-strong/">https://lisabyrne.com.au/ecomm-grow-strong/</a>
 
eComm Scale Strong Mastermind  
<a href="https://www.lisabyrne.co/ess-application">https://www.lisabyrne.co/ess-application</a> 
  <a href="https://www.facebook.com/groups/ecommercemarketingsociety"></a>
Follow me on Instagram
<a href="https://www.instagram.com/lisabyrnemarketing/">https://www.instagram.com/lisabyrnemarketing/</a>

eCommerce Marketing for Female Business Owners

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