How do you secure publicity for your product in a 'gift guide' or product round-up? 

This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle! 

No idea what a listicle is? Don’t worry, we’ll explain! 

As we get closer and closer to Q4 and the biggest online shopping season of the year, it’s a great time to think about weaving in public relations into your marketing strategy. 

There are so many benefits to publicity - which we will go into in this episode. My favourite? The longevity and qualified traffic! An online article featuring your product is not only incredible brand awareness, but it also can send large volumes of the right traffic to your website for years to come. 

This is organic marketing and SEO gold!

So what will you learn in this episode to help get you started? 
When to start pitching your products 
What are 'lead times' in PR and why are they important?
What media assets you will need 
How to research and identify the best publications or journalists for your brand 
How to pitch your product for consideration
How the ‘product feature’ landscape is changing 

My guest today is Emma Burrows, Founder of The PR Pantry. Emma is a qualified publicist and the founder of The PR Pantry, a friendly PR agency providing go-to training, mentoring and resources for small business owners and entrepreneurs.

Find out more about Emma’s services and group coaching program here:

https://theprpantry.com/

This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.

Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! 

Get on the waitlist here and save $200 off the course price! 👇🏼

https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

How do you secure publicity for your product in a 'gift guide' or product round-up? 
This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle! 
No idea what a listicle is? Don’t worry, we’ll explain! 
As we get closer and closer to Q4 and the biggest online shopping season of the year, it’s a great time to think about weaving in public relations into your marketing strategy. 
There are so many benefits to publicity - which we will go into in this episode. My favourite? The longevity and qualified traffic! An online article featuring your product is not only incredible brand awareness, but it also can send large volumes of the right traffic to your website for years to come. 
This is organic marketing and SEO gold!
So what will you learn in this episode to help get you started? 
<ul>
<li aria-level="1">When to start pitching your products </li>
<li aria-level="1">What are 'lead times' in PR and why are they important?</li>
<li aria-level="1">What media assets you will need </li>
<li aria-level="1">How to research and identify the best publications or journalists for your brand </li>
<li aria-level="1">How to pitch your product for consideration</li>
<li aria-level="1">How the ‘product feature’ landscape is changing </li>
</ul>
My guest today is Emma Burrows, Founder of The PR Pantry. Emma is a qualified publicist and the founder of The PR Pantry, a friendly PR agency providing go-to training, mentoring and resources for small business owners and entrepreneurs.
Find out more about Emma’s services and group coaching program here:
<a href="https://theprpantry.com/">https://theprpantry.com/</a>
<hr>
This episode is brought to you by <a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">eComm Grow Strong</a> - my signature 12 week group coaching program for online store owners.
Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! 
Get on the waitlist here and save $200 off the course price! 👇🏼
<a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">https://lisabyrne.com.au/ecomm-grow-strong-waitlist/</a>

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners