Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time. 

Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes. 

It's more so applying constant focus and pressure on the right things. 

This is exactly what my guest on the podcast this week has achieved.

Tate Ioannidis is the Founder of PupStyle - an eCommerce brand and online store selling stylish dog accessories that are safe, comfortable and really cute!

Tate is also a graduate of eComm Grow Strong - my 12-week program for women with online stores and she is going to share how small yet significant changes to her marketing and mindset has been the key to her success. 

We cover: 
How Tate has maintained growth and her point of difference in a competitive market
Balancing direct to consumer marketing with wholesale 
How planning and tracking her marketing has transformed her business
How her marketing has evolved from focusing just on Instagram to an integrated mix of channels 
Why focusing on her customers has become more important 
What results and changes have she's seen since completing eComm Grow Strong 
What she loved most about eComm Grow Strong 

This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in February 2023

Add your name to the waitlist for more details:

ttps://lisabyrne.com.au/ecomm-grow-strong-waitlist/

In the course, I hand you the keys to marketing and sales success. Including:
How to use your marketing metrics to plan smarter marketing 
How to refine your marketing messages so it's CLEAR and converts 
How to optimise your website into a money-making machine
How to plan 12-months in advance so you always know what you're working towards
How to increase revenue from email (on auto-pilot)
How to promote yourself and your products on social media (without feeling ick) 
How to make EASY and epic videos
How to launch and sell out your next product  

Add your name to the waitlist to get the early bird discount of $200 (for the last time!) 

Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/



Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday!

https://www.facebook.com/groups/ecommercemarketingsociety



📆 Download my FREE social media content plan for product-businesses 

https://www.lisabyrne.co/free-content-plan

Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time. 
Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes. 
It's more so applying constant focus and pressure on the right things. 
This is exactly what my guest on the podcast this week has achieved.
Tate Ioannidis is the Founder of PupStyle - an eCommerce brand and online store selling stylish dog accessories that are safe, comfortable and really cute!
Tate is also a graduate of eComm Grow Strong - my 12-week program for women with online stores and she is going to share how small yet significant changes to her marketing and mindset has been the key to her success. 
We cover: 
<ul>
<li>How Tate has maintained growth and her point of difference in a competitive market</li>
<li>Balancing direct to consumer marketing with wholesale </li>
<li>How planning and tracking her marketing has transformed her business</li>
<li>How her marketing has evolved from focusing just on Instagram to an integrated mix of channels </li>
<li>Why focusing on her customers has become more important </li>
<li>What results and changes have she's seen since completing eComm Grow Strong </li>
<li>What she loved most about eComm Grow Strong <hr></li>
</ul>
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in February 2023
Add your name to the waitlist for more details:
<a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">ttps://lisabyrne.com.au/ecomm-grow-strong-waitlist/</a> 
In the course, I hand you the keys to marketing and sales success. Including:
<ul>
<li>How to use your marketing metrics to plan smarter marketing </li>
<li>How to refine your marketing messages so it's CLEAR and converts </li>
<li>How to optimise your website into a money-making machine</li>
<li>How to plan 12-months in advance so you always know what you're working towards</li>
<li>How to increase revenue from email (on auto-pilot)</li>
<li>How to promote yourself and your products on social media (without feeling ick) </li>
<li>How to make EASY and epic videos</li>
<li>How to launch and sell out your next product  </li>
</ul>
Add your name to the waitlist to get the early bird discount of $200 (for the last time!) 
Go to <a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">https://lisabyrne.com.au/ecomm-grow-strong-waitlist/</a> 
<hr>
 
Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday!
<a href="https://www.facebook.com/groups/ecommercemarketingsociety">https://www.facebook.com/groups/ecommercemarketingsociety</a>
 
📆 Download my FREE social media content plan for product-businesses 
<a href="https://www.lisabyrne.co/free-content-plan">https://www.lisabyrne.co/free-content-plan</a>

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners