Before you dive into ads, Instagram, or email campaigns — you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should be.

In this episode of the Ecommerce Marketing Society, I’m breaking down the 4 foundations every ecommerce brand needs to scale in 2025: 

✔️ Knowing your numbers
✔️ Truly understanding your customer
✔️ Nailing your positioning
✔️ Building a brand your customers connect with

These are the non-negotiables that turn scattered marketing into consistent sales. If you’ve been feeling stuck, overwhelmed, or like your efforts aren’t paying off — this episode will show you exactly where to start.

👉 Tune in, audit your foundations, and get ready to grow smarter, sell more, and scale sustainably.

Ready to take the next step?

Here's how: 
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 And if you’re aiming for $100K months, book a free Clarity Callwith me.

Before you dive into ads, Instagram, or email campaigns &mdash; you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should be. In this episode of the Ecommerce Marketing Society, I&rsquo;m breaking down the 4 foundations every ecommerce brand needs to scale in 2025: ✔️ Knowing your numbers ✔️ Truly understanding your customer ✔️ Nailing your positioning ✔️ Building a brand your customers connect with These are the non-negotiables that turn scattered marketing into consistent sales. If you&rsquo;ve been feeling stuck, overwhelmed, or like your efforts aren&rsquo;t paying off &mdash; this episode will show you exactly where to start. 👉 Tune in, audit your foundations, and get ready to grow smarter, sell more, and scale sustainably. Ready to take the next step? Here's how: 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 And if you&rsquo;re aiming for $100K months, book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>with me.

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners

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