My guest on the podcast this week is Laura Petch - Founder of ladies fashion boutique and online store Maiden Avenue. 

Laura is like so many of you - having started her business as a way to bring in income for her young family whilst still being present as ‘Mum’ and staying creatively fulfilled! But, with very little marketing experience - growing an online business of any kind is a very steep learning curve!

One of those learning curves for Laura was photography. With gorgeous new fashion coming in weekly which Laura curated for her customers, she was struggling to find her groove with photographers, models and getting it online in a way that represented her high-quality brand, but didn’t break the budget (or her sanity!). 

Laura is also a graduate of eComm Grow Strong and she shares what she loved most about the course 

We discuss:
How important is high quality photography for an online store?
How to choose a photographer that suits your brand and style 
When should you invest in a photographer?
How long is too long to DIY photography and your marketing?
What marketing Laura outsourced first
Getting support - coaching vs course?
Finding balance between Mum life and Business 

This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022. 

This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. 

Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.

Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list!

Go to lisabyrne.com.au or ecommgrowstrong.com.au now.

 

Come hang out with me for marketing tips and business chat:

🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews

https://www.facebook.com/groups/ecommercemarketingsociety

 

📆 Download my FREE social media content plan for product-businesses 

https://www.lisabyrne.co/free-content-plan 

 

My guest on the podcast this week is Laura Petch - Founder of ladies fashion boutique and online store Maiden Avenue.&nbsp;
Laura is like so many of you - having started her business as a way to bring in income for her young family whilst still being present as &lsquo;Mum&rsquo; and staying creatively fulfilled! But, with very little marketing experience - growing an online business of any kind is a very steep learning curve!
One of those learning curves for Laura was photography. With gorgeous new fashion coming in weekly which Laura curated for her customers, she was struggling to find her groove with photographers, models and getting it online in a way that represented her high-quality brand, but didn&rsquo;t break the budget (or her sanity!).&nbsp;
Laura is also a graduate of eComm Grow Strong and she shares what she loved most about the course&nbsp;
We discuss:
<ul>
<li aria-level="1">How important is high quality photography for an online store?</li>
<li aria-level="1">How to choose a photographer that suits your brand and style&nbsp;</li>
<li aria-level="1">When should you invest in a photographer?</li>
<li aria-level="1">How long is too long to DIY photography and your marketing?</li>
<li aria-level="1">What marketing Laura outsourced first</li>
<li aria-level="1">Getting support - coaching vs course?</li>
<li aria-level="1">Finding balance between Mum life and Business&nbsp;</li>
</ul>
<hr>
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.&nbsp;
This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. 
Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.
Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you&rsquo;re on the list!
Go to <a href="https://lisabyrne.com.au/">lisabyrne.com.au</a> or <a href="https://lisabyrne.com.au/ecomm-grow-strong-waitlist/">ecommgrowstrong.com.au</a> now.
<hr>
&nbsp;
Come hang out with me for marketing tips and business chat:
🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
<a href="https://www.facebook.com/groups/ecommercemarketingsociety">https://www.facebook.com/groups/ecommercemarketingsociety</a>
&nbsp;
📆 Download my FREE social media content plan for product-businesses&nbsp;
<a href="https://www.lisabyrne.co/free-content-plan">https://www.lisabyrne.co/free-content-plan</a>&nbsp;
&nbsp;

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners