Navigating the world of digital advertising is a daunting experience even for seasoned business owners and marketers.

There are so many questions
Which paid channel should you choose?
What budget do you need?
When is the right time?
What do I need to have in place first?
Do you DIY or outsource?

It can be SO confusing, right? On top of that, one of the biggest challenges I see is also "who do I trust?".

Sadly so many women I meet have been burnt by an "expert" who said they can help them with their paid digital advertising only to get little results and be a lot out of pocket.

This is why my guest today, Kaity Griffin, Google Ads Expert, and Course Creator has become the go-to Google Ad lady legend because she is as honest, real, smart, and decent as they come. Kaity and I answer some of these questions mentioned plus drop some truths about what it really takes to succeed in eCommerce today, and how to overcome some of the challenges business owners face when it comes to managing their digital advertising.

Links:

https://www.lisabyrne.com.au/myprogram

https://www.lisabyrne.com.au/bookcall

https://kaitygriffin.com/course-waitlist/

Navigating the world of digital advertising is a daunting experience even for seasoned business owners and marketers.
There are so many questions
<ul>
<li>Which paid channel should you choose?</li>
<li>What budget do you need?</li>
<li>When is the right time?</li>
<li>What do I need to have in place first?</li>
<li>Do you DIY or outsource?</li>
</ul>
It can be SO confusing, right? On top of that, one of the biggest challenges I see is also "who do I trust?".
Sadly so many women I meet have been burnt by an "expert" who said they can help them with their paid digital advertising only to get little results and be a lot out of pocket.
This is why my guest today, Kaity Griffin, Google Ads Expert, and Course Creator has become the go-to Google Ad lady legend because she is as honest, real, smart, and decent as they come. Kaity and I answer some of these questions mentioned plus drop some truths about what it really takes to succeed in eCommerce today, and how to overcome some of the challenges business owners face when it comes to managing their digital advertising.
Links:
<a href="https://www.lisabyrne.com.au/myprogram">https://www.lisabyrne.com.au/myprogram</a>
<a href="https://www.lisabyrne.com.au/bookcall">https://www.lisabyrne.com.au/bookcall</a>
<a href="https://kaitygriffin.com/course-waitlist/">https://kaitygriffin.com/course-waitlist/</a>

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners