Resource Links:
Visit the Wicked Reports Website (https://www.wickedreports.com/)

 

Time is a big factor in the buying cycle. If you don’t understand when you should wait and when you should spend the money, then you could be wasting thousands of dollars in ad spend.

This is where marketing attribution steps in. It gives you the right data so you can strike and defeat your competitors at the top of the funnel.

It’s so easy to forget about considering how time can affect your data. So today, I specifically want to cover this so that you’ll know how long it takes for you to get new leads, how long it takes for you to breakeven, and when you should spend more on your campaign, be it Google or Facebook.

Learn to scale your ROI and kill the things that aren’t working by tuning in to this episode.





Episode Highlights:
Time can screw up the accuracy of your data [01:21]
Top of the funnel campaign measurement period: How long leads take to buy [03:26]
Determining how long a campaign should last [06:09]
Customer lifetime value: How long leads breakeven and double [08:32]
Putting all things together in the right attribution model [11:52]
Spending more through in a Google campaign [13:47]
Optimizing ROI in a Facebook ad campaign [17:24]





About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

 

Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

 

Connect with E-commerce Insights by Wicked Reports:
Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
Like us on Facebook: https://web.facebook.com/WickedReports
Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

Resource Links:
<ul>
<li>Visit the Wicked Reports Website (<a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a>)</li>
</ul>
&nbsp;
Time is a big factor in the buying cycle. If you don&rsquo;t understand when you should wait and when you should spend the money, then you could be wasting thousands of dollars in ad spend.
This is where marketing attribution steps in. It gives you the right data so you can strike and defeat your competitors at the top of the funnel.
It&rsquo;s so easy to forget about considering how time can affect your data. So today, I specifically want to cover this so that you&rsquo;ll know how long it takes for you to get new leads, how long it takes for you to breakeven, and when you should spend more on your campaign, be it Google or Facebook.
Learn to scale your ROI and kill the things that aren&rsquo;t working by tuning in to this episode.
 
Episode Highlights:
<ol>
<li>Time can screw up the accuracy of your data [01:21]</li>
<li>Top of the funnel campaign measurement period: How long leads take to buy [03:26]</li>
<li>Determining how long a campaign should last [06:09]</li>
<li>Customer lifetime value: How long leads breakeven and double [08:32]</li>
<li>Putting all things together in the right attribution model [11:52]</li>
<li>Spending more through in a Google campaign [13:47]</li>
<li>Optimizing ROI in a Facebook ad campaign [17:24]</li>
</ol>
 
About Our Host:
Scott Desgrosseilliers is the Co-Founder &amp; CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending &amp; unpaid social activities.
&nbsp;
Thank you for listening to the show! If you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast.
&nbsp;
Connect with E-commerce Insights by Wicked Reports:
<ul>
<li>Subscribe on YouTube: <a href="https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg">https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg</a></li>
<li>Like us on Facebook: <a href="https://web.facebook.com/WickedReports">https://web.facebook.com/WickedReports</a></li>
<li>Connect on LinkedIn: <a href="https://www.linkedin.com/company/wicked-reports/">https://www.linkedin.com/company/wicked-reports/</a></li>
</ul>

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work.&nbsp;Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce.&nbsp;Small business owners will not get left behind!

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