Resource Links:
Visit the Wicked Reports Website (https://www.wickedreports.com/)
Robin Gaster Website (https://robingaster.com/)

 

There’s no denying the scope and reach of Amazon. It is a behemoth in the online space.

With 125 million Prime members, selling on Amazon is a tempting opportunity. But we’ve seen how Amazon can easily undercut its own sellers - preventing them from making a sale.

So if you’re an ecommerce brand making $10M a year, will selling on Amazon be good for your business? Today, Dr. Robin Gaster, author of the book Behemoth: Amazon Rising, talks about his book to lend us some insights about this platform giant.

Before you decide to put up your store on Amazon, listen to this eye-opening episode here.

 

Episode Highlights:
Can an ecommerce brand avoid using Amazon? [01:08]
The problem with selling on Amazon [04:35]
Amazon will compete against you [06:13]
Is Amazon evil? [12:10]
The algorithm just follows the rules, but there is no digital regulator [15:56]
Why Amazon is losing $40B annually on retail [20:51]
Will they stay in retail? [25:23]
How brands can make Amazon work for them [29:10]
Get customers to know your brand [30:54]
Have a lot of touchpoints [36:12]


 

About Our Guest:

A visiting scholar at George Washington University Institute for Public Policy, Dr. Robin Gaster is also the President at Incumetrics, a consulting company focused on measuring, evaluating, and assessing innovation, and on developing policy for companies, nonprofits, regions, and national governments. Dr. Gaster is the author of recently published book, Behemoth: Amazon Rising.

 

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

 

Connect with E-Commerce Insights by Wicked Reports:
Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
Like us on Facebook: https://web.facebook.com/WickedReports
Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

Resource Links:
<ul>
<li aria-level="1">Visit the Wicked Reports Website (<a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a>)</li>
<li aria-level="1">Robin Gaster Website (<a href="https://robingaster.com/">https://robingaster.com/</a>)</li>
</ul>
&nbsp;
There&rsquo;s no denying the scope and reach of Amazon. It is a behemoth in the online space.
With 125 million Prime members, selling on Amazon is a tempting opportunity. But we&rsquo;ve seen how Amazon can easily undercut its own sellers - preventing them from making a sale.
So if you&rsquo;re an ecommerce brand making $10M a year, will selling on Amazon be good for your business? Today, Dr. Robin Gaster, author of the book Behemoth: Amazon Rising, talks about his book to lend us some insights about this platform giant.
Before you decide to put up your store on Amazon, listen to this eye-opening episode here.
&nbsp;
Episode Highlights:
<ol>
<li>Can an ecommerce brand avoid using Amazon? [01:08]</li>
<li>The problem with selling on Amazon [04:35]
<ul>
<li>Amazon will compete against you [06:13]</li>
<li>Is Amazon evil? [12:10]</li>
</ul>
</li>
<li>The algorithm just follows the rules, but there is no digital regulator [15:56]</li>
<li>Why Amazon is losing $40B annually on retail [20:51]</li>
<li>Will they stay in retail? [25:23]</li>
<li>How brands can make Amazon work for them [29:10]
<ul>
<li>Get customers to know your brand [30:54]</li>
<li>Have a lot of touchpoints [36:12] </li>
</ul>
</li>
</ol>
&nbsp;
About Our Guest:
A visiting scholar at George Washington University Institute for Public Policy, Dr. Robin Gaster is also the President at Incumetrics, a consulting company focused on measuring, evaluating, and assessing innovation, and on developing policy for companies, nonprofits, regions, and national governments. Dr. Gaster is the author of recently published book, Behemoth: Amazon Rising.
&nbsp;
Thank you for tuning in! If you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast.
&nbsp;
Connect with E-Commerce Insights by Wicked Reports:
<ul>
<li aria-level="1">Subscribe on YouTube: <a href="https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg">https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg</a></li>
<li aria-level="1">Like us on Facebook: <a href="https://web.facebook.com/WickedReports">https://web.facebook.com/WickedReports</a></li>
<li aria-level="1">Connect on LinkedIn: <a href="https://www.linkedin.com/company/wicked-reports/">https://www.linkedin.com/company/wicked-reports/</a></li>
</ul>

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work.&nbsp;Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce.&nbsp;Small business owners will not get left behind!

Advertisement