In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on.

 

Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce.

 

Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience.

 

Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!

 

Episode Highlights:
Introduction [00:00]
Why you don’t have to measure every action taken on your website [01:29]
How Chris started with measurement marketing [02:58]
The beauty of prioritizing measurement in doing business [06:13]
Common false beliefs about measurement [8:20]
Understanding customer behaviors through measurement marketing [16:05]
MeasurementMarketing.io’s framework in delivering its services [18:17]
Why data isn’t about the numbers [24:57]
Challenging tracking projects that Chris had [28:03]
Chris’ perspective on delayed conversions [33:39]
Chris’ take on the drama between Apple and Facebook [36:14] 





Resource Links: 
Visit the Wicked Reports Website (https://www.wickedreports.com/)
Measurement Marketing’s Website (https://measurementmarketing.io/)





About our Guest:

Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management.

He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner.

Get in touch with Chris through LinkedIn.

 

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

 

Connect with E-Commerce Insights by Wicked Reports:
Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
Like us on Facebook: https://web.facebook.com/WickedReports
Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

In order to grow your sales, you have to measure your marketing. And just any kind of analytics won&rsquo;t do; you have to have analytics that you can rely on.
&nbsp;
Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce.
&nbsp;
Chris also shares his company&rsquo;s best measurement practices and the challenges he encountered in his years of marketing tracking experience.
&nbsp;
Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">Introduction [00:00]</li>
<li aria-level="1">Why you don&rsquo;t have to measure every action taken on your website [01:29]</li>
<li aria-level="1">How Chris started with measurement marketing [02:58]</li>
<li aria-level="1">The beauty of prioritizing measurement in doing business [06:13]</li>
<li aria-level="1">Common false beliefs about measurement [8:20]</li>
<li aria-level="1">Understanding customer behaviors through measurement marketing [16:05]</li>
<li aria-level="1">MeasurementMarketing.io&rsquo;s framework in delivering its services [18:17]</li>
<li aria-level="1">Why data isn&rsquo;t about the numbers [24:57]</li>
<li aria-level="1">Challenging tracking projects that Chris had [28:03]</li>
<li aria-level="1">Chris&rsquo; perspective on delayed conversions [33:39]</li>
<li aria-level="1">Chris&rsquo; take on the drama between Apple and Facebook [36:14]&nbsp;</li>
</ol>
 
Resource Links:&nbsp;
<ul>
<li aria-level="1">Visit the Wicked Reports Website (<a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a>)</li>
<li aria-level="1">Measurement Marketing&rsquo;s Website (<a href="https://measurementmarketing.io/">https://measurementmarketing.io/</a>)</li>
</ul>
 
About our Guest:
Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management.
He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic &amp; Conversion Summit, and Social Media Examiner.
Get in touch with Chris through <a href="https://www.linkedin.com/in/chrismerceronline/">LinkedIn</a>.
&nbsp;
Optimize Your Business&rsquo; Potential and Increase Marketing ROI
If you liked today&rsquo;s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online.&nbsp;
Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. &nbsp;Visit our website at <a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a> to know more about how we can help you build a successful brand and maximize your profits.
&nbsp;
Connect with E-Commerce Insights by Wicked Reports:
<ul>
<li aria-level="1">Subscribe on YouTube: <a href="https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg">https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg</a></li>
<li aria-level="1">Like us on Facebook: <a href="https://web.facebook.com/WickedReports">https://web.facebook.com/WickedReports</a></li>
<li aria-level="1">Connect on LinkedIn: <a href="https://www.linkedin.com/company/wicked-reports/">https://www.linkedin.com/company/wicked-reports/</a></li>
</ul>

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work.&nbsp;Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce.&nbsp;Small business owners will not get left behind!

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