Eat You'll Feel BetterEat You'll Feel Better

The Hailey Bieber Smoothie: How names affect flavor

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The Hailey Bieber Smoothie at Erewhon is flat-out delicious, a creamy and thick non-dairy milkshake. But how much deliciousness comes from the actual taste, vs. the Erewhon's gorgeous setting vs. Bieber's gorgeous face? A look at what science calls the transferred deliciousness of the elite and wealthy the "contagion effect."

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